As your negotiations progress, you need to simultaneously get off on the right foot, maintain your leverage, win the investor's trust, think with an open mind and arrive at a mutual understanding.
A special excerpt from the upcoming eighth edition of Entrepreneur Press' 'Start Your Own Business: The Only Startup Book You'll Ever Need,' available for pre-order now.
At the beginning of 2020, John Berkowitz was determined to acquire a much bigger company, and it wasn't going well. Then the pandemic set in. But chaos worked in his favor.
Retail investors can now access startups thanks to platforms like Republic and Wefunder. While it's a high-risk asset class, startups offer investors some significant advantages.