Marketing
Put Authenticity Into Your Celebrity Endorsements
Just what did LeBron James mean by saying he eats McDonald's "every day"?
NBA | Page 3
Building a Business
This Startup Is Bringing 3-D Printed Insoles to the NBA and the Everyday Consumer
By Laura Entis
Business Accounting
Hoping to Strike Off-Court Gold, Carmelo Anthony Launches a VC Firm
The NBA star has partnered with former NBC executive Stuart Goldfab to create M7 Tech Partners, a venture capital firm that will invest in early-stage startups.
By Laura Entis
Building a Business
When Hiring, Take a Cue From the NBA and Look for Performance and Character
Billion-dollar sports franchises conduct in-depth background checks and administer personality profiles for possible draft picks. Here are eight things they look for.
Business News
Steve Ballmer’s Next ‘Window’ of Opportunity: L.A. Clippers Owner
If the $2 billion deal is approved by the NBA, it would mark a brand new chapter for the former Microsoft CEO.
By Geoff Weiss
Thought Leaders
What Donald Sterling’s NBA Blowup Teaches Entrepreneurs
The Los Angeles Clippers owner was banned for life from the organization after recorded racist remarks surfaced.
Entrepreneurs
Nothing But Net: Oprah Eyeing Bid for the LA Clippers
If the NBA board of governors votes that Donald Sterling must sell the Clippers following his leaked racial tirade, none other than Oprah herself is poised to make a play.
By Geoff Weiss
Buying a Franchise
Turning Jocks Into Franchise Owners
A new program aims to help professional athletes tackle the franchise world when they retire from sports.
Building a Business
NBA Great Charles Barkley to Give Tech Startup $25K
Barkley's business-plan contest award to help one lucky business owner 'get into the game.'
By Jason Fell
Business News
Making Magic
His basketball days behind him, superstar Magic Johnson is now busy scoring points in the world of business. Here's what he thinks, what he wants...and how he's going to get it.
By Janean Chun