Hiring an influencer can be expensive, and you only reach people on social media. Being on a podcast allows you to network and be seen across social media and search engines.
Jen Sargent was an entrepreneur before she became CEO of Wondery, and she knows that in any situation, to get the outcome you're looking for: "You'd better have a strong answer."
If you're considering starting a podcast to market your business, there's still potential for you to succeed. But there's a big problem standing in your way: competition. What steps can you take to overcome it?
I have interviewed more than 100 entrepreneurs over the last two years. Here are the things I've learned that have helped my business achieve tremendous growth.
Small businesses face an uphill battle when it comes to building brand awareness. Podcasting, influencer marketing and local SEO are all affordable-yet-powerful marketing strategies that can help.
Tori Dunlap, a 27-year-old personal-finance educator and multimillion-dollar business owner, launched 'Financial Feminist' in May. Within 72 hours, her podcast was No. 1 on Apple Business charts. Here's how she did it.
Our contributors recommend the best content to help unwind - and maybe even pick up some helpful business pointers from - over the rest of this, or any, summer.