While turning trial customers into paying ones, takes multiple touch points and a commitment to exceed expectations, the effort pays off with great dividends.
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Young professionals say business is too focused on a narrow agenda of profit and product, rather than on improving society by addressing the purpose and people of business.
The shipping company cuts its profit forecast, blaming the cost of extra measures it took to ensure deliveries were on time during the 2014 holiday season, and hinted it would start charging retailers more.