Reality Check

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'
Marketing Bootcamp

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
Carol Tice
Could You Charge 70% More With a Better Business Name?
Starting a Business

Could You Charge 70% More With a Better Business Name?

Is your small business stuck charging low prices for your products or services? The problem might not be what you're selling. Here's how one business raised prices by changing its name.
Carol Tice
Do You Know What Your Business Is Really Worth?
Finance

Do You Know What Your Business Is Really Worth?

If you found an investor for your business right now, would you know how to value a stake in your business? A recent 'Shark Tank' episode highlighted how important it is to be realistic about valuation.
Carol Tice
Could You Fix Your Failing Business With Just $10,000?
Growth Strategies

Could You Fix Your Failing Business With Just $10,000?

On 'Restaurant Impossible,' top chef Robert Irvine swoops into town with a $10,000 materials budget and remakes failing restaurants. Here's why sometimes, even this splash of TV publicity and a quick fix-up isn't enough.
Carol Tice
Are You Ready to Pitch Your Product to Investors?
Starting a Business

Are You Ready to Pitch Your Product to Investors?

Inventors and entrepreneurs made their case on the debut episode of PBS's "Everyday Edisons" new season, but not all of them seemed quite ready to do so.
Carol Tice
Do You Know the Best Way to Grow Your Business?
Growth Strategies

Do You Know the Best Way to Grow Your Business?

Once your business launches, it's time to grow. But it's important to grow smart. Here's a look at why the Shark Tank investors passed on one great company after taking a look at its growth plan.
Carol Tice
The 'Fashion Star' Guide to Connecting the Dots for Customers
Technology

The 'Fashion Star' Guide to Connecting the Dots for Customers

The new shopping reality-TV hybrid shows designers and retailers the right way to get customers jazzed about products.
Carol Tice
Investor Lori Greiner on Her Swim in the 'Shark Tank'
Ready To Launch

Investor Lori Greiner on Her Swim in the 'Shark Tank'

Guest "Shark" and QVC Queen dishes about her time on the reality TV show and what she likes to hear in an entrepreneur's pitch.
Carol Tice
The Five Things Employees Really Want
Growth Strategies

The Five Things Employees Really Want

The recent 'Undercover Boss' episode on Popeyes Louisiana Kitchen showed exactly what workers really want from their employer. Here's a hint: It's not a raise.
Carol Tice
How Do You Define Business Success?
Business Optimization

How Do You Define Business Success?

After five grueling months mining for gold, Hoffman's crew from 'Gold Rush Alaska' fell short. Here's why setting business goals -- even small ones -- can leave you feeling like a winner.
Carol Tice
Want to Wow Investors? Bring Your Kids to the Pitch Meeting
Finance

Want to Wow Investors? Bring Your Kids to the Pitch Meeting

See how two inventors fared when they brought their children along to pitch the 'Sharks.'
Carol Tice
Would You Sell Your Startup Right Now If I Gave You $600,000?
Finance

Would You Sell Your Startup Right Now If I Gave You $600,000?

Few business owners expect to get a fat buyout offer while their startup is still on the launch pad. Here's what one business owner did when confronted with an offer.
Carol Tice
Baristas, the Hooters of Coffee, Tries Reality TV
Marketing Bootcamp

Baristas, the Hooters of Coffee, Tries Reality TV

The Seattle coffee chain is holdings auditions to cast "hot young girls as servers" for a new reality show. A recent Tampa casting call, however, came up short.
Dinah Wisenberg Brin
How One Entrepreneur Used the Law of Publicity to Get Investors
Marketing Bootcamp

How One Entrepreneur Used the Law of Publicity to Get Investors

Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
Carol Tice