The move comes as investors call for the Japanese video game maker to boost revenue by taking iconic characters to players who are increasingly shunning its consoles.
Rather than cramming tons of new features into the phones, Samsung improved on a few core elements including design, build quality, and the fingerprint sensor.
The Cupertino, Calif.-based colossus is looking for a way to make its smartphones, tablets and laptops resistant to the kiss of death for electronics: moisture.
The Cupertino, Calif. tech titan has stolen the South Korean electronic giant's thunder in the smartphone sales war for the first time since 2011. But upstart Xiaomi might have the most to boast about.
The company aims to expand its cross-platform strategy and deliver its often admired security, productivity and communication tools to many more smartphones and tablets.