Top video game companies, caught off-guard by the runaway success of Pokémon Go, are wrestling with how to play catch-up to the augmented reality app that has become a worldwide phenomenon.
Until Pokemon GO, a mobile game, was launched just over a week ago, Nintendo had taken every opportunity to say its main focus was still gaming consoles, and games for smartphones were just a means to lure more people to them.
Its first mobile title launched in March, Miitomo, was more of a social networking application, leaving investors and fans awaiting games based on bestselling franchises such as 'Super Mario Bros.'