Top video game companies, caught off-guard by the runaway success of Pokémon Go, are wrestling with how to play catch-up to the augmented reality app that has become a worldwide phenomenon.
Until Pokemon GO, a mobile game, was launched just over a week ago, Nintendo had taken every opportunity to say its main focus was still gaming consoles, and games for smartphones were just a means to lure more people to them.
Its first mobile title launched in March, Miitomo, was more of a social networking application, leaving investors and fans awaiting games based on bestselling franchises such as 'Super Mario Bros.'
On 'Late Show with Stephen Colbert,' the host and actor Liam Neeson starred in a Candy Crush movie parody, but the idea of making blockbusters out of classic games is not such an outlandish one.