Entrepreneur: Latest from Justin Petruccelli http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Tue, 05 Oct 2010 11:30:00 GMT The Beginner's Guide to SEO <p>KISSmetrics Founder Neil Patel has made a name for himself helping big companies make more money online through search engine optmization. He stopped by Entrepreneur&#39;s Winning Strategies for Business Conference to share some of his secrets. If you weren&#39;t lucky enough to see his presentation in person, we were there to live blog it for you. Here are the highlights:</p> Tue, 05 Oct 2010 11:30:00 GMT http://www.entrepreneur.com/blog/218913 http://www.entrepreneur.com/blog/218913 <p><img height="208" src="/blog/images/kissmetrics-founder-neil-patel.jpg" style="float: left; margin: 0 20px 20px 0;" width="208" />KISSmetrics Founder Neil Patel has made a name for himself helping big companies make more money online through search engine optmization. He stopped by Entrepreneur&#39;s Winning Strategies for Business Conference to share some of his secrets. If you weren&#39;t lucky enough to see his presentation in person, we were there to live blog it for you.<br /> <br /> Here are the highlights:</p> George Steinbrenner's Contribution to the Business of Baseball Tonight at Angels Stadium in Anaheim, Derek Jeter of the New York Yankees will take the field as the starting shortstop for the American League in the 81st annual Major League Baseball All-Star Game. Jeter&#039;s $22 million annual salary makes him one of the highest-paid players in the game, thanks in large part to his former boss, George Steinbrenner, who bought the entire team in 1973 for less than half that amount, and who died this mornin Tue, 13 Jul 2010 08:57:43 GMT http://www.entrepreneur.com/blog/218837 http://www.entrepreneur.com/blog/218837 <img alt="george-steinbrenner.jpg" src="/blog/images/george-steinbrenner.jpg" style="float: left; margin: 0pt 20px 20px 0pt;" width="208" height="208" />Tonight at Angels Stadium in Anaheim, Derek Jeter of the New York Yankees will take the field as the starting shortstop for the American League in the 81st annual Major League Baseball All-Star Game. Jeter&#039;s $22 million annual salary makes him one of the highest-paid players in the game, thanks in large part to his former boss, George Steinbrenner, who bought the entire team in 1973 for less than half that amount, and who died this mornin Skinny Girl, Fat Profits Bethenny Frankel has leveraged her reality TV stardom into a string of thriving businesses. Thu, 08 Jul 2010 00:00:00 GMT http://www.entrepreneur.com/article/207364 http://www.entrepreneur.com/article/207364 Bethenny Frankel has leveraged her reality TV stardom into a string of thriving businesses. SkinIt Founder Driving New Automotive Trend Tom Stemple's startup personalized millions of digital gadgets. Now he wants to do the same to your ride. Thu, 10 Jun 2010 00:00:00 GMT http://www.entrepreneur.com/article/206972 http://www.entrepreneur.com/article/206972 Tom Stemple's startup personalized millions of digital gadgets. Now he wants to do the same to your ride. AriZona: A Lesson in Brand Management We talk a lot around here about how important branding is to the success of your company. But good branding&#039;s not enough. These days, you have to be just as vigilant about maintaining that brand and monitoring what people say about it. If you don&#039;t believe us, ask the folks over at the AriZona Beverage Company. Thu, 06 May 2010 15:19:21 GMT http://www.entrepreneur.com/blog/218726 http://www.entrepreneur.com/blog/218726 <img alt="arizona.jpg" src="/blog/images/arizona.jpg" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" width="208" height="208" /> We talk a lot around here about how important branding is to the success of your company. But good branding&#039;s not enough. These days, you have to be just as vigilant about maintaining that brand and monitoring what people say about it. If you don&#039;t believe us, ask the folks over at the AriZona Beverage Company. <div><br /></div> craigslist: 15 Years Later Craig Newmark talks about how things have changed at the internet's oldest open marketplace--and how they haven't. Thu, 01 Apr 2010 00:00:00 GMT http://www.entrepreneur.com/article/205822 http://www.entrepreneur.com/article/205822 Craig Newmark talks about how things have changed at the internet's oldest open marketplace--and how they haven't. Apple Bites Back <p>After all the talk about this iPhone killer and that iPhone killer, it&#39;s Steve Jobs who&#39;s out for blood now. Apple filed a lawsuit today seeking a permanent injunction against HTC on the basis of 20 alleged patent infringements. The injunction would prevent HTC from importing or selling any phones that use the features patented by Apple (so, pretty much all of them). The lawsuit itself is obviously big news. But it b Tue, 02 Mar 2010 14:18:00 GMT http://www.entrepreneur.com/blog/218647 http://www.entrepreneur.com/blog/218647 <p><img alt="apple-iphone.jpg" height="208" src="/blog/images/apple-iphone.jpg" style="margin: 0pt 20px 10px 0pt; float: left;" width="208" />After all the talk about this iPhone killer and that iPhone killer, it&#39;s Steve Jobs who&#39;s out for blood now.<br /> <br /> Apple filed a lawsuit today seeking a permanent injunction against HTC on the basis of 20 alleged patent infringements. The injunction would prevent HTC from importing or selling any phones that use the features patented by Apple (so, pretty much all of them).<br /> <br /> The lawsuit itself is obviously big news. But it b The Aceman Cometh For Adam Carolla, comedy is a business--and business is good. Wed, 10 Feb 2010 00:00:00 GMT http://www.entrepreneur.com/article/204944 http://www.entrepreneur.com/article/204944 For Adam Carolla, comedy is a business--and business is good. No Internet? It Could Cost You It seems unlikely that a business would be well-established enough to offer its employees a pension plan or 401(k), yet not be modernized enough to use e-mail or even be connected to the internet. But if you&#039;re out there, the Department of Labor is looking for you. In an attempt to make itself mostly paperless, the DOL is now requiring that yearly pension plan and 401(k) forms be submitted electronically. Businesses that fail to comp Tue, 09 Feb 2010 09:56:21 GMT http://www.entrepreneur.com/blog/218631 http://www.entrepreneur.com/blog/218631 <img alt="paper-internet1.jpg" src="/blog/images/paper-internet1.jpg" style="margin: 0pt 20px 5px 0pt; float: left;" width="230" height="150" />It seems unlikely that a business would be well-established enough to offer its employees a pension plan or 401(k), yet not be modernized enough to use e-mail or even be connected to the internet. But if you&#039;re out there, the Department of Labor is looking for you. <br /><br /> In an attempt to make itself mostly paperless, the DOL is now requiring that yearly pension plan and 401(k) forms be submitted electronically. Businesses that fail to comp Internet Power Marketing It&#039;s not enough to just be online anymore. If you really want to survive in the modern small-business world, you--and your business--have to become part of the two-way conversation between you and your customers. Media strategist Starr Hall tells us how it&#039;s done--and how it&#039;s not. Tue, 26 Jan 2010 11:56:52 GMT http://www.entrepreneur.com/blog/218620 http://www.entrepreneur.com/blog/218620 <img alt="starr-hall.jpg" src="/blog/images/starr-hall.jpg" style="margin: 0pt 20px 20px 0pt; float: left;" width="143" height="143" />It&#039;s not enough to just be online anymore. If you really want to survive in the modern small-business world, you--and your business--have to become part of the two-way conversation between you and your customers. Media strategist Starr Hall tells us how it&#039;s done--and how it&#039;s not.<br /><br /> Network Like a Pro Do you dream about rubbing elbows with Richard Branson on his private island? Ivan Misner&#039;s done just that--and he owes it all to his networking expertise. He shared a few of his secrets Monday as part of our Growth 2.0 conference in Miami. Tue, 26 Jan 2010 09:55:46 GMT http://www.entrepreneur.com/blog/218619 http://www.entrepreneur.com/blog/218619 <img alt="ivan-misner.jpg" src="/blog/images/ivan-misner.jpg" style="margin: 0pt 20px 20px 0pt; float: left;" width="143" height="143" />Do you dream about rubbing elbows with Richard Branson on his private island? Ivan Misner&#039;s done just that--and he owes it all to his networking expertise. He shared a few of his secrets Monday as part of our Growth 2.0 conference in Miami.<br /><br /> Create a Lasting Legacy For real estate and design mogul Jeff Lewis, success is about longevity--sprinkled with a touch of control. Thu, 14 Jan 2010 00:00:00 GMT http://www.entrepreneur.com/article/204606 http://www.entrepreneur.com/article/204606 For real estate and design mogul Jeff Lewis, success is about longevity--sprinkled with a touch of control. Health Insurance, a 401(k) and...Facebook? <p>Looking to hire the best and brightest young minds America has to offer? Good luck with that. According the the ninth annual Junior Achievement/Deloitte Teen Ethics Survey, 58 percent of teens say that they&#39;d consider their ability to use social networks at work when looking at job offers from potential employers. Fri, 11 Dec 2009 14:10:00 GMT http://www.entrepreneur.com/blog/218585 http://www.entrepreneur.com/blog/218585 <form class="mt-enclosure mt-enclosure-image" contenteditable="false" mt:asset-id="421" style="display: inline;"> <img alt="facebook.jpg" class="mt-image-left" height="208" src="/blog/images/facebook.jpg" style="margin: 0pt 20px 20px 0pt; float: left;" width="208" /></form> <p>Looking to hire the best and brightest young minds America has to offer? Good luck with that. According the the ninth annual Junior Achievement/Deloitte Teen Ethics Survey, 58 percent of teens say that they&#39;d consider their ability to use social networks at work when looking at job offers from potential employers. Renewable Energy is a Hot Commodity Some businesses are cashing in on increased demand for alternative energy. Mon, 28 Sep 2009 00:00:00 GMT http://www.entrepreneur.com/article/203530 http://www.entrepreneur.com/article/203530 Some businesses are cashing in on increased demand for alternative energy. AfterShark: WalletPop's Weekly Shark Tank Post-Show Tue, 18 Aug 2009 11:49:26 GMT http://www.entrepreneur.com/blog/218509 http://www.entrepreneur.com/blog/218509 <div style="float: left; padding-right: 5px;"><object id="flashObj" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0" width="350" height="303"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9/10032373001?isVid=1&amp;publisherID=1612833736" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="videoId=34286445001&amp;linkBaseURL=http%3A%2F%2Fvideo.aol.com%2Faolvideo%2FAOL+Personal+Finance%2Fwalletpops-aftershark-susan-knapps-perfect-pear%2F34286445 Playing to Win Gamefly's Sean Spector gives us a peek inside his game-rental empire. Thu, 25 Jun 2009 00:00:00 GMT http://www.entrepreneur.com/article/202400 http://www.entrepreneur.com/article/202400 Gamefly's Sean Spector gives us a peek inside his game-rental empire. Freedom Ain't Free--Except When It Is As an entrepreneur, the internet is arguably your best friend--you thrive on its endless supply of free marketing, e-business and communications tools. But it can also be your worst enemy--a web of timewasters that can be tough to escape from. In fact, the very online tools you depend on to run your business can distract you from running it.If you&#039;re a Mac user, there&#039;s hope--no, not from your tragic hipness, but at least from Wed, 15 Apr 2009 15:17:15 GMT http://www.entrepreneur.com/blog/218429 http://www.entrepreneur.com/blog/218429 <img alt="computer-freedom.jpg" src="/blog/images/computer-freedom.jpg" style="margin: 0pt 20px 20px 0pt; float: left;" width="208" height="208" />As an entrepreneur, the internet is arguably your best friend--you thrive on its endless supply of free marketing, e-business and communications tools. But it can also be your worst enemy--a web of timewasters that can be tough to escape from. In fact, the very online tools you depend on to run your business can distract you from running it.<br /><br />If you&#039;re a Mac user, there&#039;s hope--no, not from your tragic hipness, but at least from Chief Adrenaline Officers For these action sports entrepreneurs, the term 'daily grind' has a whole new meaning. Tue, 14 Apr 2009 00:00:00 GMT http://www.entrepreneur.com/article/201278 http://www.entrepreneur.com/article/201278 For these action sports entrepreneurs, the term 'daily grind' has a whole new meaning. How to (and how not to) Pitch the Media We know you all have amazing stories to tell--it&#039;s the reason we exist in the first place. And we want to help you tell them, but you have to help us by learning the art of the pitch. Because most of you out there are serving as your own PR machines, learning to pitch your business to the media is a vital part of your marketing strategy.I get pitches. Lots of them. Every day. Some of them are interesting. Some of them aren&#039;t. B Wed, 01 Apr 2009 16:27:26 GMT http://www.entrepreneur.com/blog/218421 http://www.entrepreneur.com/blog/218421 <img alt="life-aint-nothin.jpg" src="/blog/images/life-aint-nothin.jpg" style="margin: 0pt 20px 20px 0pt; float: left;" width="208" height="208" />We know you all have amazing stories to tell--it&#039;s the reason we exist in the first place. And we want to help you tell them, but you have to help us by learning the art of the pitch. Because most of you out there are serving as your own PR machines, learning to pitch your business to the media is a vital part of your marketing strategy.<br /><br />I get pitches. Lots of them. Every day. Some of them are interesting. Some of them aren&#039;t. B Marketing by Example, Part 6 <p>Here&#039;s the new brand--same as the old brand.It might sound like a crazy way to start off the last blog in a series about the rebranding of a company, but at the end of the day, it was less about how Pete Wiltjer would change his brand and more about how he changed the way he presented it. He&#039;s got a new website, complete with new copy, integrated social networking tools and a new logo. But he&#039;s still sending the same message, as Wed, 25 Mar 2009 13:58:21 GMT http://www.entrepreneur.com/blog/218411 http://www.entrepreneur.com/blog/218411 <p><img style="margin: 0pt 20px 20px 0pt; float: left;" alt="marketing-6.jpg" src="/blog/images/marketing-6.jpg" width="208" height="208" />Here&#039;s the new brand--same as the old brand.<br /><br />It might sound like a crazy way to start off the last blog in a series about the rebranding of a company, but at the end of the day, it was less about how Pete Wiltjer would change his brand and more about how he changed the way he presented it. He&#039;s got a new website, complete with new copy, integrated social networking tools and a new logo. But he&#039;s still sending the same message, as Marketing by Example, Part 5 <p>Last week for his 40th birthday, Pete Wiltjer received the gift that keeps on giving--identity theft. A new business name meant new business plastic, but someone managed to get hold of the old card information (he shredded the cards) and rack up some fraudulent charges in California and Canada. Three calls to the bank later, and still only one of the three disputed charges has been resolved. "I can see why they&#039;re being nationalized," Wiltjer says of hi Wed, 18 Mar 2009 13:45:49 GMT http://www.entrepreneur.com/blog/218404 http://www.entrepreneur.com/blog/218404 <p><img style="margin: 0pt 20px 20px 0pt; float: left;" alt="pwmg.jpg" src="/blog/images/pwmg.jpg" width="208" height="208" />Last week for his 40th birthday, Pete Wiltjer received the gift that keeps on giving--identity theft. <br /><br />A new business name meant new business plastic, but someone managed to get hold of the old card information (he shredded the cards) and rack up some fraudulent charges in California and Canada. Three calls to the bank later, and still only one of the three disputed charges has been resolved. "I can see why they&#039;re being nationalized," Wiltjer says of hi Marketing by Example, Part 4 When Pete Wiltjer offered me a front-row seat to the rebranding of his company, I didn&#039;t realize it would also be a front-row seat to a catfight. But that&#039;s what seems to have broken out in the wake of his crowdsourced logo project. Since Wiltjer chose his new design last week, our blog comments have seen more sniping than the last 20 minutes of <i>Full Metal Jacket</i>. It&#039;s come in all shapes and sizes, mostly from people who are put off by the process or who just flat Wed, 11 Mar 2009 15:08:10 GMT http://www.entrepreneur.com/blog/218395 http://www.entrepreneur.com/blog/218395 <img alt="pwmg.jpg" src="/blog/images/pwmg.jpg" style="margin: 0pt 20px 20px 0pt; float: left;" />When Pete Wiltjer offered me a front-row seat to the rebranding of his company, I didn&#039;t realize it would also be a front-row seat to a catfight. But that&#039;s what seems to have broken out in the wake of his crowdsourced logo project. <br /><br />Since Wiltjer chose his new design last week, our blog comments have seen more sniping than the last 20 minutes of <i>Full Metal Jacket</i>. It&#039;s come in all shapes and sizes, mostly from people who are put off by the process or who just flat Marketing by Example, Part 3 <p>Last week, Pete Wiltjer had just begun to test the crowdsourcing waters in the search for his company&#039;s new logo. By the next day, he was surfing a tidal wave of more than 250 submissions.The high response rate was no accident--Wiltjer even got a pat on the back from the guys at CrowdSPRING for his performance. "One of the things I did right was filling out a very detailed project plan at the beginning and making sure to engage the designers and ask a lot of questions," he says. Wed, 04 Mar 2009 14:25:15 GMT http://www.entrepreneur.com/blog/218385 http://www.entrepreneur.com/blog/218385 <p><img style="FLOAT: left; MARGIN: 0pt 20px 20px 0pt" alt="pwmg.jpg" src="/blog/images/pwmg.jpg" />Last week, Pete Wiltjer had just begun to test the crowdsourcing waters in the search for his company&#039;s new logo. By the next day, he was surfing a tidal wave of more than 250 submissions.<br /><br />The high response rate was no accident--Wiltjer even got a pat on the back from the guys at CrowdSPRING for his performance. "One of the things I did right was filling out a very detailed project plan at the beginning and making sure to engage the designers and ask a lot of questions," he says. Marketing by Example, Part 2 <p>When we last left Pete Wiltjer, he was getting ready to part ways with his old company&#039;s logo as the first step in his total brand overhaul. As for the first step in the logo design process, Wiltjer&#039;s decided to wade into the crowdsourcing pool.It&#039;s a practice he&#039;s suggested to many of his public relations clients, but it&#039;s the first time he&#039;s ever used it in his own business "There&#039;s a little trepidation becau Wed, 25 Feb 2009 14:40:15 GMT http://www.entrepreneur.com/blog/218377 http://www.entrepreneur.com/blog/218377 <p><img class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" alt="pete-wiltjer.jpg" src="/blog/images/pete-wiltjer.jpg" />When we last left Pete Wiltjer, he was getting ready to part ways with his old company&#039;s logo as the first step in his total brand overhaul. As for the first step in the logo design process, Wiltjer&#039;s decided to wade into the crowdsourcing pool.<br /><br />It&#039;s a practice he&#039;s suggested to many of his public relations clients, but it&#039;s the first time he&#039;s ever used it in his own business "There&#039;s a little trepidation becau Marketing by Example, Part 1 It&#039;s been said that a lawyer who represents himself has a fool for a client. But does the same logic apply to marketing? It&#039;s a great rhetorical question. But it&#039;s even better as a real question--and we&#039;re going to do our best to get a real answer.After buying out Ben Bradley, his partner of five years, Pete Wiltjer is going solo at his Chicago-based boutique marketing and public relations firm. His first step will be a total Wed, 18 Feb 2009 14:49:13 GMT http://www.entrepreneur.com/blog/218368 http://www.entrepreneur.com/blog/218368 <img alt="wiltjer-logo.jpg" src="/blog/images/wiltjer-logo.jpg" style="margin: 0pt 20px 20px 0pt; float: left;" width="208" height="208" />It&#039;s been said that a lawyer who represents himself has a fool for a client. But does the same logic apply to marketing? It&#039;s a great rhetorical question. But it&#039;s even better as a real question--and we&#039;re going to do our best to get a real answer.<br /><br />After buying out Ben Bradley, his partner of five years, Pete Wiltjer is going solo at his Chicago-based boutique marketing and public relations firm. His first step will be a total Brown is the New Green Spencer Brown's already proven he can sell his environmental products to consumers. Now he's taking the philosophy behind them to Capitol Hill. Wed, 18 Feb 2009 00:00:00 GMT http://www.entrepreneur.com/article/200242 http://www.entrepreneur.com/article/200242 Spencer Brown's already proven he can sell his environmental products to consumers. Now he's taking the philosophy behind them to Capitol Hill. Never Stop Marketing--Until You Should <p>One of the many mantras you&#039;ll hear from the experts around here is that you should never stop marketing. No matter how much or how well you think you&#039;ve made your point, there&#039;s always room for something more or something new to keep your product or service in the minds of potential customers. You want proof? I give you the Gillette and its indestructible uber-razor, the Fusion.The Fusion comes in many forms: the Power, the Phen Wed, 11 Feb 2009 14:56:19 GMT http://www.entrepreneur.com/blog/218356 http://www.entrepreneur.com/blog/218356 <img alt="man-shaving.jpg" src="/blog/images/man-shaving.jpg" style="margin: 0pt 20px 20px 0pt; float: left;" width="208" height="208" /><p>One of the many mantras you&#039;ll hear from the experts around here is that you should never stop marketing. No matter how much or how well you think you&#039;ve made your point, there&#039;s always room for something more or something new to keep your product or service in the minds of potential customers. You want proof? I give you the Gillette and its indestructible uber-razor, the Fusion.<br /><br />The Fusion comes in many forms: the Power, the Phen Major-League Bargain Shopping Back in Decmeber when the Yankees spent (in your best Dr. Evil voice) $340 million to sign CC Sabathia and...some guy who used to play for the Angels whose name I can&#039;t recall (or spell, I&#039;m guessing...not that I can remember it to begin with), you saw a lot of tongue-in-cheek stories about how baseball must be immune to the effects of the struggling economy.It was easy to be cynical about the signings, and they were used as an excuse to bash baseball&# Thu, 05 Feb 2009 14:09:13 GMT http://www.entrepreneur.com/blog/218350 http://www.entrepreneur.com/blog/218350 <img style="FLOAT: left; MARGIN: 0pt 20px 20px 0pt" alt="baseball-bargain.jpg" src="/blog/images/baseball-bargain.jpg" />Back in Decmeber when the Yankees spent (in your best Dr. Evil voice) $340 million to sign CC Sabathia and...some guy who used to play for the Angels whose name I can&#039;t recall (or spell, I&#039;m guessing...not that I can remember it to begin with), you saw a lot of tongue-in-cheek stories about how baseball must be immune to the effects of the struggling economy.<br /><br />It was easy to be cynical about the signings, and they were used as an excuse to bash baseball&# Hostile Makeover Former Navy SEAL Rob Roy will tear you down and deprive you of everything you think is important. When he's done, you--and your company--will thank him. Thu, 05 Feb 2009 00:00:00 GMT http://www.entrepreneur.com/article/199940 http://www.entrepreneur.com/article/199940 Former Navy SEAL Rob Roy will tear you down and deprive you of everything you think is important. When he's done, you--and your company--will thank him. Get Your Biz to the Top at the Small Business Technology Summit <p>Whether you&#039;re in the business of technology or your business just needs some, the 2009 Small Business Technology Summit ;has something for you.The summit takes place Tuesday, Feb. 3, in New York City and is co-hosted by Entrepreneur.com tech columnist Ramon Ray, who also serves as editor and technology evangelist for smallbiztechnology.com. So if you&#039;re in the New York area, don&#039;t miss the chance to attend the event. Mon, 02 Feb 2009 08:52:17 GMT http://www.entrepreneur.com/blog/218346 http://www.entrepreneur.com/blog/218346 <img alt="small-biz-summit.jpg" src="/blog/images/small-biz-summit.jpg" style="margin: 0pt 20px 20px 0pt; float: left;" /><p>Whether you&#039;re in the business of technology or your business just needs some, the 2009 Small Business Technology Summit ;has something for you.<br /><br />The summit takes place Tuesday, Feb. 3, in New York City and is co-hosted by Entrepreneur.com tech columnist Ramon Ray, who also serves as editor and technology evangelist for smallbiztechnology.com. So if you&#039;re in the New York area, don&#039;t miss the chance to attend the event.