Marketing
Breeding Puppies to Blow Up Kittens
The more we try not to offend in marketing, the more people we encounter who find offense to everything.
Animals | Page 3
Building a Business
Derby the Dog Can Now Run Free Thanks to His New 3-D Printed Legs
By Laura Entis
Business News
This Company Sold $180,000 Worth of Actual B.S. on Black Friday
While many doubted that Cards Against Humanity would post real bull feces in the mail, shoppers opened their packages this week with a mix of disgusted delight.
By Geoff Weiss
Online Presence
5 High-Powered Animal Celebrities Who Earn More Than You Do
In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
By Laura Entis
Tech
Here’s a Dog Collar That Lets Humans Train Man’s Best Friend From Anywhere
If you had this gadget on your pup, you could be keeping tabs on and talking to him right now, no matter how far apart you are.
Entrepreneurs
Embrace Risk, If Only Because We Can’t Avoid It
We exalt risk-takers as special but taking action without assurance of the outcome is part of life for everyone.
Building a Business
There’s Now a Crowdfunding Campaign for a Permanent Cat Café in NYC
Good news for cat lovers: a cat sanctuary and tea house is trying to open in NYC, if it can raise $65,000 in startup funds.
By Kate Taylor
Tech
GoPro Finally Launches a Camera Harness for Man’s Best Friend
For dog lovers who need to keep tabs on their pups 24/7, GoPro launches a harness for its popular camera.
Online Presence
Facebook Says Cheerleader’s Chilling Hunting Photos Violate Its Community Standards
Facebook has scrapped graphic images showcasing Kendall Jones' hunting conquests -- but not in response to public outcry, the company claims.
By Geoff Weiss
Building a Business
Who Rules the Internet: Cats or Dogs? (Infographic)
Posting photos of cute and cuddly animals is a guaranteed win online. Here's a look at the biggest Internet pet trends of 2014.
By Wendy Frink
Building a Business
Staffers Might Love Their Jobs… And Never Tell You
Social entrepreneurs must understand what really drives their employees – and not exploit them.
By Aaron Hurst
Marketing
How These 10 Marketing Campaigns Became Viral Hits
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
By Jason Ankeny
Sustainability
McDonald’s ‘Sustainable Beef’ Finally Has a Definition… Sort Of.
What does 'sustainable beef' actually mean? Here's what we know so far.
By Kate Taylor
Building a Business
Creative Octopus, Nervous Mouse, Compassionate Sloth: What’s Your Inner-Office Animal? (Infographic)
Ever wondered what animal spirit best reflects your own? Check out this infographic.
Tech
The Company Leading the Future of Farming
Modern Meadow aims to combine 3-D printing and tissue engineering to meet the world's demand for beef and leather.
Buying a Franchise
Franchise Brings Hospice-Care Model to Pets
Lap of Love brings in-home veterinary hospice to ailing pets in a growing number of states.
By Jason Daley
Thought Leaders
Young Entrepreneur Carves a Creative Niche with USB Drives
How Flash Pals is gaining traction with its fuzzy animal-themed storage devices.
By Jodi Helmer
Business Ideas
How I Did It: Getting Started in the Pet Business
Meet five enterprising animal lovers who found their second acts in the booming pet industry.
Online Presence
How Social Media and a Sprinkle of Stardust Led to One Franchisee’s Success
A Fetch! Pet Care franchisee in the Los Angeles area credits celeb clientele and word of mouth for its growth.
By David Port
Building a Business
A Social Entrepreneur Helps Homeless Dogs
A restaurateur develops a line of clothing to help control the pet population.
By Gwen Moran
Building a Business
A Startup With Animal Instincts
Meet the makers of Spirit Hoods, a line of fuzzy, fake-fur headgear that resembles skinned, stuffed animals.
Thought Leaders
Don’t Burn Out
Here's how some entrepreneurs stay motivated when life threatens to overwhelm them.
Building a Business
How to Start a Pet Business
If you love all the creatures of the earth, starting one of these pet-related businesses might put you on the path to success.
Building a Business
Start a Dog Training Service
If you've got a knack for training dogs, obey your passion by starting a training business.
Building a Business
Become a Pet-Sitter or Dog-Walker
If you love pets, this is the startup business idea for you.
Building a Business
Pet-Waste Removal Service
If you can handle the stink of picking up after pups, then this part-time business might be for you.