Marketing
Entrepreneurs Are Paying Wikipedia Editors to Create Profile Pages
It's technically against Wikipedia's rules. But that hasn't stopped this underground marketplace from thriving.
Brand Awareness | Page 2
Online Presence
Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.
One of the most important aspects about business marketing on Instagram is the quality of the content that is shared.
By Hiral Rana
Marketing
3 Ways to Sell More Copies of Your Non-Fiction Books
Did you know that giving more books away can actually help you increase sales in the long run? Read on.
By Ken Dunn
Business News
Social-Media Advocacy Is the Future (Just Not the Way You Think)
We currently view social-media advocacy as a one-way street, when we should be thinking of it as give and take.
By Kevan Lee
Online Presence
The 3 Ways Smart Social Media Accelerates Startup Success
Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
By Asha Saxena
Building a Business
‘Influencer Marketing’ on the Rise, Study Says
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
By Beki Winchel
Building a Business
Businesses Die in Obscurity. Do All You Can to Gain Attention.
If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
Marketing
2 Rules for Engineering Exceptional Upsides
A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
Building a Business
Build Credibility for Your Brand by Taking Home Industry Awards
First find the most appropriate awards to apply for, get your nominations in order and hope for the best.
By Zach Cutler
Building a Business
A Guide to 3 Brand Partnerships That Jumpstart Your Startup
Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
By Megha Desai
Business Branding
Name That Company to Dazzling Success
Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
By Brad Hines