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Google AdWords

Google AdWords

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Google AdWords

4 Types of Google AdWords Conversions You'll Want to Track

If you're not tracking conversions from click to sales lead to sale, odds are, 80 percent of your traffic is not converting to sales, and you don't know it.
Google AdWords

The 6 Essential Elements of a Powerful Unique Selling Proposition

Your Google AdWords campaigns won't work if you don't have a strong USP. Here's how to create one.
Google AdWords

10 Things Nobody Tells You About Google AdWords

There is a lot to learn about this wildly popular online advertising medium.
SEO

5 Powerful SEO Metrics and Data Points You Need to Watch

To get the best picture of your website's performance, regularly check these reports – and make sure you're using them the right way.
Google AdWords

Find the Most Profitable Keywords for Your Google AdWords Campaign

By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
Google AdWords

5 Common Strategic Mistakes to Avoid When Using AdWords

AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
Pay-Per-Click

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Small Business Heroes

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Google AdWords

Set up Your Google AdWords Campaign in 9 Steps

Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.
Advertising Strategies

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Online Marketing

Is PPC or SEO Better for Driving Traffic to Your Website?

Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
Pay-Per-Click

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Pay-Per-Click

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Keywords

Finding the Keywords Your Competitors Use

To increase your search engine rankings, it helps to know how your competitors are getting found.