The global burrito giant fell victim to racist trolls who changed its Twitter profile image to a swastika, then ripped into a profanity-laden tweetstorm that was beyond offensive.
The U.S. president is expected to announce a renewed push for cybersecurity legislation after recent headline-grabbing hacks against companies like Sony Pictures and Home Depot.
Most of the cybersecurity attacks this year were aimed at computer networks, leaving smartphones relatively unscathed. But security experts warn that is about to change.
The film opened in more than 300 movie theaters across the U.S. on Christmas Day, drawing crowds of people who said they were championing freedom of expression.
Entitled WIPALL, it also likely festered within the company's computers for months before wiping out all data and crashing the system within a matter of minutes.