The intrepid Ohio entrepreneur convinced 'Joltin Joe' DiMaggio to stump for Mr. Coffee, even though the legendary centerfielder never touched the stuff it brewed.
Dr. Frieda Rapoport Caplan fears no fruit. The 91-year-old entrepreneur smashed the gender barrier in the old boys club of produce and brought some 200 unusual edibles out of obscurity and onto our plates.
The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost perception of your product's value.