Location-based Marketing

Mark Vevle helped set up Brooklyn Flea Philly, but the market failed. Lessons learned, he decided to open his own, Philly-centric market.

Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.

Users can now check in their friends when visiting their favorite local businesses.

Our live discussion about best digital marketing tips with experts Karen Leland, Jayson DeMers and Adam Kleinberg, hosted by Entrepreneur's Jason Fell.

It's been years since the early days of Foursquare and Yelp. What should entrepreneurs know now about location-based marketing? Team Digital has this advice.

Here are tips for using the popular social media tool to engage users and find new customers.

New trends that are altering the way brick-and-mortar companies do business.

Maps are now a battleground for tech giants. Here are three things you need to know to get the most from marketing on mobile maps.

The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services.

Some real-world examples of how companies have successfully used these tactics and how you can too.

With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.

Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.

The emergence of voice recognition search tools could change the way mobile customers discover your business. Here's what you need to know now.

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.

Two co-workers convinced their boss to nurture a location-based app in-house.

Geotoko helps businesses reach customers of every check-in app persuasion.