Location-based Marketing

Business News

5 Reasons Your App Needs a (Good) Map

With location services becoming ubiquitous in apps today, businesses that take a geographic approach to developing their technology can gain an edge.

Business News

3 Important Factors to Consider When Choosing an Area for Your Business

The geographical area of your business can ultimately affect how much you make.

Business News

How Foursquare Became a Jukebox Hero by Helping This Company Target Bar-Goers

TouchTunes, a digital jukebox company, has incorporated Foursquare software into its app, so it can push notifications to users when they're at the bar and send them personalized song suggestions.

Marketing

The Future of Location Based Marketing

Location based marketing offers great potential for growth but marketers are still not cashing in. Here's why-

Business News

Finding a Competitive Edge in a Non-Traditional Locale

Location, location, location -- even when it's Sacramento -- can benefit your business.

Business News

3 Social-Marketing Predictions for 2015

The transformation of shopping by the convergence of mobile devices and social media will only accelerate.

Business News

How to List Your Business on Apple's New 'Maps Connect' Portal

Why you should add your company data to Apple Maps and how to get it done fast.

Business News

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.

Business News

Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers

Oh, the places Facebook knows your customers go! And live.

Business News

Sprint Past the Competition With Location-Based Mobile Marketing

The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.

Business News

Tips for Expanding Your Business to Another City

Mark Vevle helped set up Brooklyn Flea Philly, but the market failed. Lessons learned, he decided to open his own, Philly-centric market.

Business News

Foursquare Opens Up Ad Platform to All Small Businesses

Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.

Business News

New Foursquare Feature Could Increase Check-Ins for Businesses

Users can now check in their friends when visiting their favorite local businesses.

Business News

Digital Marketing Must: Deliver Great Content Where Your Customers Are

Our live discussion about best digital marketing tips with experts Karen Leland, Jayson DeMers and Adam Kleinberg, hosted by Entrepreneur's Jason Fell.

Business News

9 New Tips for Location-Based Marketing

It's been years since the early days of Foursquare and Yelp. What should entrepreneurs know now about location-based marketing? Team Digital has this advice.