Location-based Marketing

Apple vs. Google Maps Battle Revs Up Local Search Options
Marketing

Apple vs. Google Maps Battle Revs Up Local Search Options

Maps are now a battleground for tech giants. Here are three things you need to know to get the most from marketing on mobile maps.
Jonathan Blum and Alex Dalenberg
Privacy of Location-Based Services on FCC's Radar
Starting a Business

Privacy of Location-Based Services on FCC's Radar

The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services.
Mikal E. Belicove
How Location-Based Marketing Can Help You Connect with Customers
Marketing

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.
Jeanne Hopkins and Jamie Turner | 5 min read
A New Platform for Hyper-Local Marketing for Small Businesses
Marketing

A New Platform for Hyper-Local Marketing for Small Businesses

With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.
Jason Ankeny | 3 min read
Four Rules for Location-Based Marketing Without Creeping Out Customers
Marketing

Four Rules for Location-Based Marketing Without Creeping Out Customers

Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.
Gwen Moran | 4 min read
How Apple's Siri Could Destroy Local SEO
Technology

How Apple's Siri Could Destroy Local SEO

The emergence of voice recognition search tools could change the way mobile customers discover your business. Here's what you need to know now.
AJ Kumar | 5 min read
How to Get Started with Location-Based Marketing
Marketing

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
Jason Fell
Digital Agency Launches its Own Successful Mobile App
Starting a Business

Digital Agency Launches its Own Successful Mobile App

Two co-workers convinced their boss to nurture a location-based app in-house.
Michelle Goodman | 4 min read
A New Tool to Help Businesses Check Out Who's Checking In
Marketing

A New Tool to Help Businesses Check Out Who's Checking In

Geotoko helps businesses reach customers of every check-in app persuasion.
Dan O'Shea | 2 min read