The companies suspended services in the city on May 9, two days after residents voted to keep the city's law requiring Uber and Lyft, just like taxi companies, to conduct fingerprint-based background checks of their drivers.
The ride-hailing companies are seeking to resolve lawsuits by drivers who contend they should be deemed employees and therefore entitled to reimbursement for expenses, including gasoline and vehicle maintenance.
Uber's and Lyft's political loss on an important proposition in Austin provides marketers important insight on towing the line between personalization and invasion.
The two companies spent more than $8 million to repeal a city ordinance, but voters said by a margin of 56 to 44 percent they wanted the fingerprint checks to stay.
Kira Wampler is the new chief marketing officer of the San Francisco ridesharing company Lyft. She is also a mother of two. Here's how she manages both roles.