Marketing
Location-Based Mobile Apps Take Hold
Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.
Marketing Ideas | Page 10
Building a Business
Five Steps to Get on a Talk Show
How to land a spot on the couches of Oprah or Ellen Degeneres.
Online Presence
How to Create a Social Media Sweepstakes or Contest
Try this six-step plan to attract new prospects to your business.
By John Arnold
Marketing
Four Marketing Tips from Your Dog
Why Fido is starring in more ads and what it means for your business.
Marketing
Five Tips for Marketing to College Students
Use these strategies to help you hit a constantly moving target.
Marketing
The Red Pen Rule for Marketing Copy
Not getting the sales you expect? Maybe you're saying too much.
Marketing
Big Marketing Stunts, Small-Business Style
Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
Building a Business
Put Your Customers to Work for You
Client referral incentives can be a valuable and inexpensive way to build a business.
Marketing
Five Ways to Outshine the Competition
Meet customers' needs in these critical areas to stand out from the crowd.
Marketing
Tips and Tools for Location-Based Marketing
A primer on personalizing and targeting your messages by location
By John Arnold
Marketing
Marketing With a Mission
3 practical ways to draw consumers in with a socially conscious message
Building a Business
10 Brilliant Marketing Ideas
From radio to YouTube clips, 10 companies that changed everything.
Building a Business
Mobile App or Mobile Website?
Before you invest in mobile marketing consider your audience and the startup costs.
By John Arnold
Marketing
3 Ways to Move Customers to Action
Why waste your marketing dollars on messages that don't create a sense of urgency?
Marketing
Customer Loyalty Brings Long-Term Sales
The newest insights into loyalty programs reveal the best ways to engage customers.
Marketing
Marketing and Sales Must Work in Unison
Follow these tips for creating promotional materials that work as hard as you do.
Marketing
10 Common–and Effective–Emotional Triggers
Spur potential customers into action by using these cues in your marketing campaign.
Marketing
Not Your Father’s Phone Book
Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.
Building a Business
The New Advertising Age
Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without.
By Jason Ankeny
Marketing
10 Brilliant Marketing Ideas
From radio to YouTube clips, 10 companies that changed everything.
Marketing
Craft Engaging Newsletter Content
No more excuses--anybody can write a great newsletter. Here are some ideas.
By Gail Goodman
Building a Business
Move Ideas from One Business to Another
Looking for the next big thing? You might find it in industry other than your own.
Marketing
10 Marketing Trends for 2010
Use these tips to bring every aspect of your message to a worldwide audience.
Marketing
When Customer Focus Becomes Predatory
If your goal is sales--and not customer satisfaction--you've become a vulture.