Building a Business
How Photos Can Make or Break Your Marketing Campaign
Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
By Ann Handley
Marketing Ideas | Page 8
Marketing
Publish a Book and Prosper as a Small-Business Owner
Writing your own book can establish you as an authority and expert.
Online Presence
How to Build Facebook Fans to Drive Sales
Why collecting 'likes' is a potent and inexpensive way to promote your business.
Marketing
7 Steps to Landing and Profiting from Celebrity Customers
What the team on Animal Planet's Tanked learned from working with Tracy Morgan
By Carol Tice
Marketing
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
Business News
No Cuddly Kittens? Here’s How to Make Popular Web Videos Anyway
Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
Marketing
5 Ways Store Colors Can Influence Shoppers
A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
By Jane Porter
Building a Business
Reveal Your Retail Personality
Three retail business owners show how to project personality and add a special flair to your store.
Marketing
For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
This low-budget mainstay can help you learn your customers work and fill your database.
Building a Business
8 Do’s and Don’ts for Marketing on Online Forums and Message Boards
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Marketing
How to Stand Out by Keeping it Simple
Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
Marketing
To Grow Sales, Turn Your Workplace into a Theater for Customers
Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
Building a Business
How Partnerships Can Help Extend Your Small Marketing Budget
One great way to stretch a small marketing budget is to find a marketing partner that can help you boost exposure for your products.
By Carol Tice
Building a Business
How to Attract Crowdfunding Investors Without Breaking the Law
With the JOBS Act as the law of the land, changes to how you can market your small company to crowdfunding investors are on the way.
Marketing
Five Tips for Better Text-Message Marketing
Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
Marketing
Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
By Carol Tice
Marketing
How to Tap Into Mom-Centric Mobile Marketing
The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
By Grant Davis
Marketing
The Best Promos of SXSW 2012
Outlandish promotions are a staple at the annual convergence of interactive and web enthusiasts in Austin. Here are the highlights from this year's festival.
Marketing
Branding 101: Five Tips for Solopreneurs
Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
By Carol Tice
Marketing
Hey, Small-Business Owner: Do You Shop Local?
If you want consumers to shop local, encourage them by shopping locally for your own business.
By Carol Tice
Building a Business
Kiip: A Win-Win for App Developers and Advertisers
When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
By Jason Ankeny
Marketing
Need Ideas for Your Business Blog? Here Are 50
Here are some of the best strategies for making a blog readable and engaging.
By Carol Tice
Marketing
It’s Leap Year. What Are You Doing With Your Extra Day?
Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
Online Presence
Social Media Tips from the Oscars
The Oscars may be a must watch event, but is it also a must Tweet event? Business owners, you be the judges.
By Shira Lazar
Building a Business
Why Next-Gen Displays Might Be Your Next Point-of-Sale Marketing Tool
While still pricey, these displays can offer an exciting element to your check-out experience.
Marketing
Eight Creative Marketing Ideas to Make Your Business Stand Out
If your marketing could use a new twist, consider these new ideas to reach today's customers.
By Carol Tice
Online Presence
How Broderick’s Bueller Can Deliver Your Business Super Bowl Buzz
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.