Marketing Ideas | Page 6

Building a Business

Are Celebrity Investors Worth the Hype?

Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.

By Kristin Luna

Online Presence

Promoting Your Business Through Personal Posts

By Lambeth Hochwald

Building a Business

7 Marketing Truths Every Business Leader Should Know

By Steve Tobak

Building a Business

The Promotional Power of ‘Prankvertising’

By Matt Wilson

Building a Business

How an Ad Agency Fixed Its Call-Center Marketing

Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.

By Katherine Duncan

Marketing

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.

By Lindsay LaVine

Building a Business

Why Smart Marketing Is Like a Great First Date

If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.

By Chris Kocek

Marketing

How to Get More Comments on Your Blog

Learn how to engage readers and you'll start to see them get more active on your blog. Here are three steps to take.

By Ryan Lee

Marketing

7 Ways to Stop Wasting Everyone’s Time and Get the Press Coverage You Want

A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.

By Joey Pomerenke

Marketing

How to Ace Back-to-School Season

One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.

By Jim Joseph

Marketing

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.

By Jim Joseph

Marketing

5 Easy Ways to Connect With Online Influencers

Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.

By Lewis Howes

Marketing

Want Loyal Customers? Do This.

Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.

Marketing

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.

By Jim Joseph

Buying a Franchise

What You Can Learn From the Simple Brilliance of Chipotle’s Design

The fast food Mexican grill franchise sets a standard for modern restaurants.

By Christopher Hann

Marketing

Marketing’s Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.

By Debra Kaye

Marketing

A (Kind of) Brief History of Marketing (Infographic)

From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.

By Kathleen Davis

Building a Business

Business Finds Success With Clothing Fit for a Royal Baby

Lauren Levy rushed to bring Magnificent Baby's "An Heir Is Born" clothing line to market. Find out how her hustle is paying off.

By Shiwani Srivastava

Online Presence

The Obvious Marketing Money-Maker You’re Missing

No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.

By Debra Kaye

Building a Business

5 Ways to Promote Your Business With Online Slideshows

A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services.

By Amy Gahran

Marketing

Marketing on a Dime: 3 Lessons From a First-Time CMO

Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.

By Adam Kleinberg

Building a Business

Revolutionizing the Way We Watch TV and Movies

HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.

By Katherine Duncan

Marketing

Marketing Lessons From This Summer’s Blockbuster Movies

Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.

By Jim Joseph

Marketing

3 Steps to Creating Your Branding Message

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.

By Adam Kleinberg

Building a Business

5 Secrets to Communicating Effectively With Millennials

The young co-founder of 'Mental Floss' magazine, Will Pearson, provides insights to reaching this coveted market.

By Kathleen Davis

Online Presence

3 People to Follow on Vine for Branding Ideas

Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.

By Ashley Lee

Marketing

How to Turn Your Startup Into a Lean, Mean Marketing Machine

Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.

By Ross Kimbarovsky

Marketing

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.

By Ann Handley

Marketing

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.

By Nadia Goodman

Marketing

7 Ways to Make Your Business Card Your Best Marketing Tool

If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are seven ways your business card design and delivery can get you noticed.