Marketing
More Brains Than Budget? Steal These $0 Marketing Strategies.
It sounds too good to be true, and yet many companies pull it off. How? By thinking differently about who does the marketing.
Marketing Ideas | Page 4
Building a Business
5 Ways Newbies Can Easily Market Their Business
For those who don't have a clue how to market their service or product, here are a few pointers to get you started.
Marketing
You Can Do Super Bowl Marketing on a Shoestring Budget
It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
Marketing
5 Ideas to Create Profitable B2C Marketing Campaigns
When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
By Eric Samson
Building a Business
Think You’re Not Ready for a Marketing Budget? Think Again.
Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.
Building a Business
16-Step Blueprint to Master Your Digital Marketing in 2016
Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
By Jason Parks
Marketing
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Marketing
How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months
Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.
By Eric Siu
Marketing
3 Steps to Building Your Brand’s Unfair Advantage
It takes a lot more than luck to become the next marketing unicorn.
By Jerry Jao
Marketing
Are Marketers Overhyping Millennials’ Role in the Future Economy?
Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
Marketing
4 Secrets to Starting an ‘Idea Epidemic’
Remember the Ice Bucket Challenge? Can you match that?
Marketing
5 Innovative Ideas for Engaging Your Fickle Audience
People are deluged with marketing but you can still earn their attention.
Marketing
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Choosing the right message often requires you to target two or more audiences with very different interests.
By Carol Roth
Marketing
6 Resources Content Strategists Could Use to Find New Ideas
These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.
By Peter Gasca
Marketing
9 Overlooked Ways to Market Your Business
Do you really want your audience to be looking at Apple's logo, or at yours?
By Lida Citroën
Marketing
4 Critical Things Every Business Must Know About Mobile Marketing
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Building a Business
Branding Your Business for the Next Generation
There's a new generation of people out there. Your company needs to learn how to communicate with them.
By Jana Barrett
Marketing
Where Do You Find Your Marketing Talent?
Four sources to look to for those special people who'll get your message out.
By Karen Mishra
Marketing
Customers Will Be Loyal If Delight Is Built Into Your Product or Service
Here are nine ways to build this unmeasurable metric into your business.
By Sujan Patel
Building a Business
Here Are 12 Must-Use Apps for Marketers
From content distribution to social listening, here are the apps marketers need to be using right now.
Marketing
6 Recent Marketing Campaigns That Were Pretty Awesome
Learn why these campaigns worked and where their success was noticeable.
By Ann Handley
Marketing
Make Wellness the True Aim of Your Marketing
The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.
Marketing
5 Findings About Idea Generation for Content Marketing
How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
By Jean Spencer
Marketing
Conversion Rates for the Most Popular Marketing Channels
Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
Building a Business
How to Build a Website That Keeps Visitors Hooked
Once you get prospects and customers to visit your website, use these tips to get them to stick around.
Building a Business
Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast
Podcasts are seeing a resurgence
By Ann Handley
Marketing
A Bit of Empathy Might Be the Best Marketing Strategy
Tuning into customers as people creates the most durable bonds.
By Andy Hill