Marketing Ideas | Page 4

Building a Business

3 Clever Ways to Get More Customers in the Next 3 Weeks

The main thing you need to know about marketing is that 100 percent of the people who don't know you're in business won't buy from you.

By Wendy Keller

Online Presence

4 Tools That Make Your Small Business Look Big

By Stephen Sheinbaum

Building a Business

How to Overcome the ‘One-Size-Fits-All’ Marketing Trap

By Brian Honigman

Building a Business

5 Ways Newbies Can Easily Market Their Business

By Small Business PR

Marketing

You Can Do Super Bowl Marketing on a Shoestring Budget

It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.

By Landon Ledford

Marketing

5 Ideas to Create Profitable B2C Marketing Campaigns

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.

By Eric Samson

Building a Business

Think You’re Not Ready for a Marketing Budget? Think Again.

Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.

By Robert Wallace

Building a Business

16-Step Blueprint to Master Your Digital Marketing in 2016

Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.

By Jason Parks

Marketing

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.

By Keith A. Quesenberry

Marketing

How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months

Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.

By Eric Siu

Marketing

3 Steps to Building Your Brand’s Unfair Advantage

It takes a lot more than luck to become the next marketing unicorn.

By Jerry Jao

Marketing

Are Marketers Overhyping Millennials’ Role in the Future Economy?

Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.

By Daniel Newman

Marketing

4 Secrets to Starting an ‘Idea Epidemic’

Remember the Ice Bucket Challenge? Can you match that?

By Patti Johnson

Marketing

5 Innovative Ideas for Engaging Your Fickle Audience

People are deluged with marketing but you can still earn their attention.

By Firas Kittaneh

Marketing

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.

By Carol Roth

Marketing

6 Resources Content Strategists Could Use to Find New Ideas

These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.

By Peter Gasca

Marketing

9 Overlooked Ways to Market Your Business

Do you really want your audience to be looking at Apple's logo, or at yours?

By Lida Citroën

Marketing

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.

By Mitch Meyerson

Building a Business

Branding Your Business for the Next Generation

There's a new generation of people out there. Your company needs to learn how to communicate with them.

By Jana Barrett

Marketing

Where Do You Find Your Marketing Talent?

Four sources to look to for those special people who'll get your message out.

By Karen Mishra

Marketing

Customers Will Be Loyal If Delight Is Built Into Your Product or Service

Here are nine ways to build this unmeasurable metric into your business.

By Sujan Patel

Building a Business

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.

By Daniel Newman

Marketing

6 Recent Marketing Campaigns That Were Pretty Awesome

Learn why these campaigns worked and where their success was noticeable.

By Ann Handley

Marketing

Make Wellness the True Aim of Your Marketing

The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.

By Matthew Gonnering

Marketing

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.

By Jean Spencer

Marketing

Conversion Rates for the Most Popular Marketing Channels

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.

By Anand Srinivasan

Building a Business

How to Build a Website That Keeps Visitors Hooked

Once you get prospects and customers to visit your website, use these tips to get them to stick around.

By Teresa Ciulla

Building a Business

Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast

Podcasts are seeing a resurgence

By Ann Handley

Marketing

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.

By Andy Hill

Building a Business

3 Steps for Franchisees Who Want to Be Heard by Corporate

A franchisee for over 30 years explains what to do to make the company hear your idea.

By Christopher Hann