Marketing
6 Key Roles to Build an Efficient Marketing Team
Essential roles you need to have a strong foundation in your marketing department.
Marketing Ideas | Page 3
Marketing
Why Your Approach to A/B Testing Is Costing You Sales
If you're not combining your tests with personalization efforts, you're doing it wrong.
By Karl Wirth
Business Ideas
How to Test a Business Idea Without Spending a Fortune
Use landing pages to validate demand and build a pre-marketing list.
Marketing
Why Digital Marketers Should Be More Like Personal Shoppers
When you customize the experience to fit the customer, everyone wins.
By Karl Wirth
Marketing
Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars
Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.
Business News
10 Offline Marketing Strategies That Still Work Today
Check out these classics with staying power.
By Bizness Apps
Marketing
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
By Gene Hammett
Marketing
A Killer, Hyper-Targeted, Local Marketing Campaign … and Its Only Kryptonite
If you focus too much on broadening your reach, you might be missing out on prime marketing real estate.
By Shaun Buck
Marketing
Don’t Forget This One Crucial Thing When Launching Your Business or Product
No marketing plan? Bad idea.
Marketing
Pop-up Shop Marketing: a Quick How-to Guide
Do it right and pop! will go customers' expanded awareness of your brand.
By Larry Alton
Marketing
4 Marketing Ideas From the Fashion Industry Every Business Can Use
In order to succeed, fashion brands have no choice but to be creative.
Business Ideas
The Most Brilliant Business Ideas
Check out some of our favorites from Entrepreneur's 'Brilliant Ideas' series in the magazine.
Marketing
6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content
Sales and marketing professionals are up against dwindling attention spans. But they've got new options to try, as well.
By Danny Wong
Marketing
5 Trends Creating Big Opportunities for Entrepreneurs
From AI to new payment-system approaches, these tactics can work across a broad range of companies and business models.
By Ahmed Safwan
Marketing
Increase Your Direct Mail Campaign Results Using Holidays
Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you.
Marketing
Don’t Let Marketing Zest Lead You Into the Fake News Morass
If the facts aren't selling your product, you need to improve it.
By Jim Joseph
Marketing
Companies Turn to Pop-Up Events and Stores to Increase Brand Awareness
Their secret here is that pop-ups look, oh, so spontaneous, when actually they're not.
Marketing
Will VR Technology Change Marketing Forever?
Marketers are looking at advancements in VR tech so they can further use this storytelling medium.
Building a Business
4 Reasons Your First Marketing Strategy Isn’t Working, and What to do About It
Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.
Marketing
12 Simple Ways Restaurants Can Increase Revenue
Choose the ideas that make the most sense, test and track them one at a time to see how it impacts your business.
Building a Business
5 Marketing Tactics You Can Borrow From Popular Hotels
'Hospitality' has myriad possible interpretations. Hotel industry leaders are using a slew of them to create good feeling about their brands.
Building a Business
3 Easy Ways to Attract More Customers Fast
Brand-building strategies for business owners, startups, and freelancers
By Wendy Keller
Building a Business
7 Books Every Marketer Should Read Before Selling Anything
From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.
By Robert Allen
Building a Business
8 Effective Ways to Advertise Your Lawn Care or Landscaping Business
Discover the advertising techniques that can make your business the familiar choice for customers.
Marketing
5 Steps to Creating a Killer Marketing Strategy
A good marketing plan needs your committed involvement.
Marketing
5 Top Marketing Automation Tools for SMB’s
These tools provide business owners with ways to boost productivity and increase revenue.
Marketing
More Brains Than Budget? Steal These $0 Marketing Strategies.
It sounds too good to be true, and yet many companies pull it off. How? By thinking differently about who does the marketing.