Marketing Ideas | Page 7

Author Jonah Berger shares insights from his new book about how ideas and products become contagious.

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.

What small-business owners can learn from the best of the big budget ads.

How to exceed expectations, inspire loyalty and make your customers feel valued.

Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.

Take note of the wisdom offered up by these innovators, raconteurs and candid observers, and apply it to your own work going forward.

Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.

When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.

As the market for your product evolves, the way it's packaged may need to change, too

Too many startups develop products and services for ‘assumed' wants and perceived needs. What about designing solutions for deeper desires?

Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.

You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.

There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.

From blogging to crafting marketing copy, some ideas for taking your writing up a notch.

Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.

An Asian-focused food festival marketing company waited for the right moment to open.

Sales skyrocketed after an irreverent video became a Youtube hit.

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.