If you've got knowledge to share, publishing your own book can establish you as a thought leader and create new leads as well as a passive-revenue stream.
Writing non-fiction is different than fiction, so don't follow generic self-publishing advice. Here's exactly what you need to know to self-publish your next book.
Because of self-publishing's increased legitimacy, it's become a viable branding strategy for entrepreneurs who want to establish themselves as thought leaders.
Many entrepreneurs recognize that publishing a book can help drive business. But the decision about whether to publish on your own or try to get a deal with a mainstream publishing house depends on your business goals.