Social Responsibility | Page 2

Some companies just excel at integrating charitable contributions into their business model.

Not only is supporting a cause good for the soul, but it's good for business, as long as companies channel their marketing efforts to reflect their emphasis on social responsibility.

Child labor? Sweatshops? Make sure your suppliers treat their employees and the environment right.

Young professionals say business is too focused on a narrow agenda of profit and product, rather than on improving society by addressing the purpose and people of business.

While more and more companies are weaving a social mission into their vision, it needs to be done correctly. Here are a few things to keep in mind.

For better returns, should you invest in businesses engaged in social responsibility, or those on the opposite end of the spectrum?

How you can bring your business into alignment with your values, creating a better world while making a profit.

Around the world, organizations are doing good things to revitalize the places where they reside.

Difficult though it is to calculate ROI on doing good, startups find social responsibility connects them sooner with customers, investors and committed employees.

It's possible to broaden your startup's mission with an added corporate responsibility push.

When customers see a business leader taking seriously the act of giving back, this is good for the company's mission, brand and workplace culture.

Gen Yers are demonstrating strong new interests. Entrepreneurs would be wise to take notice.

Gen Yers don't respond to the advertising strategies that worked for their grandparents, boomers or Gen X.

Campbell's CEO says new business owners can differentiate their enterprise with ideals that resonate with consumers, their evolving values and needs.

Here are a few ways to give your customers some 'change' for their dollar.

Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.