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It's the drink giant's latest use of tech to draw you in.

Emmy's Organics, founded in 2009, makes allergen-free treats that are now sold in more than 12,000 retail locations, including Starbucks.

Companies that have embraced ambitious sustainability goals have invariably found it improves efficiency, employee morale and public perception.

As one founder said, "You don't need to make a cookie with pork floss or chicken feet to appeal to the Chinese market."

The coffee giant took over a old mansion in Kyoto.

As customers become accustomed to AI-powered solutions, they'll expect the same from their local businesses.

Watch this video and learn the simple idea that drives this innovative leader.

Smart design and new technology fuse to deliver what customers really want: a connection that resonates with the power of memory.

Watch as a young man who claims to work at Starbucks laments having 'unicorn crap' up his nose.

If you want to try this colorful drink, you better hurry -- it's only available for a limited time.

Although the coffee chain's seasonal cups have courted controversy in the past, we think it will be pretty safe with these new designs.

Yes, we all love java. It gets us going in the morning. And the afternoon. And the evening. But is it really such a good idea?

These two coffee brands found success by emphasizing customer experience and creating a genuine message.

Everybody has to live somewhere.

It seems that few are immune to from the goings on in the White House.

Howard Schultz in April will step down as chief executive to focus on building 1,000 new 'Reserve' brand stores.

But the last time Howard Schultz stepped down as CEO -- in 2000 -- the company's shares had plunged.

Shares of the company were down 4 percent in after hours trading on Thursday.

Your product is not your business, taking care of your customers is your business.

Anti-pornography organizations have declared victory for their "National Porn Free Wi-Fi" campaign.

An online petition accusing Starbucks Corp. of 'extreme' cutbacks in work hours at its U.S. cafes, hurting both employee morale and customer service, has been signed by more than 9,000 people.