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Business News

How Starbucks Went Digital– And Why You Should, Too (Infographic)

As most execs feel their companies aren't going digital quickly enough, Starbucks provides a model for tech success.

By Kate Taylor

Thought Leaders

Starbucks CEO Launches Petition to End Government Shutdown

By Lyneka Little

Buying a Franchise

The 5 Restaurants That Corporate Workers Expense the Most

By Kate Taylor

Marketing

Starbucks’ Free Coffee Promotion Isn’t Actually About Ending the Government Shutdown

By Ray Hennessey

Marketing

Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown

Outspoken Starbucks CEO Howard Schultz is calling for business leaders to work to encourage compromise and end the government shutdown.

By Kate Taylor

Buying a Franchise

From Starbucks to Domino’s: 6 Tasty Companies With Awesome Mobile Apps

If you're a big brand looking to get bigger, having a cool mobile app is one way to get customers talking. Here are six chains that are doing it right.

By Kate Taylor

Building a Business

Big Companies’ Reactions to Health Reform

Obamacare sparks health-care changes at blue chip companies.

By Arlene Weintraub

Business News

Tell Us: Is Starbucks Wrong in Taking a Political Stand?

Starbucks CEO Howard Schultz's request that customers leave their guns at the door puts his company -- and by extension, his employees and franchisees -- behind this political issue.

By Ray Hennessey

Buying a Franchise

Starbucks CEO Asks Customers Not to Bring Guns Into Stores

Starbucks CEO Howard Schultz wrote an open letter to customers saying the presence of weapons in its stores is 'unsettling and upsetting' to too many of its customers.

By Ray Hennessey

Building a Business

10 Big Brand Logo Transformations

Some of world's most recognizable logos weren't always so iconic. Check out the transformations that brands from Apple to Yahoo have undergone.

By Kathleen Davis

Building a Business

Google to Bring Faster Wi-Fi to Starbucks

For many business owners, wireless internet at coffee shops is a must. Google intends to speed it up in Starbucks stores.

By Brian Patrick Eha

Business News

Starbucks CEO Howard Schultz Says He’s Not Afraid of Dunkin’ Donuts

The Starbucks chairman and CEO says he isn't losing any sleep over Dunkin' Donuts expansion into California.

By Paul Toscano

Buying a Franchise

Subway’s Tweets Top List

A recent survey finds that the sandwich franchise beats out McDonald's, Starbuck and others when it comes to social media. We asked why.

By Dinah Wisenberg Brin

Buying a Franchise

Filed Your Taxes? You Deserve a Cup of Coffee

Most companies link their promotions to days that people love to celebrate. Seattle's Best Coffee, among others, is tying its latest campaign to a day that most dread...Tax Day

By Dinah Wisenberg Brin

Building a Business

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.

By Paula Andruss

Business Ideas

How to Create a Profitable Business Idea

To do so, you'll need to understand the value proposition you're creating. Consider these steps to put your startup idea to the test.

By Jon Burgstone and Bill Murphy Jr.

Marketing

Baristas, the Hooters of Coffee, Tries Reality TV

The Seattle coffee chain is holdings auditions to cast "hot young girls as servers" for a new reality show. A recent Tampa casting call, however, came up short.

By Dinah Wisenberg Brin

Business Ideas

What to Do When You’ve Built It and No One Comes

When you have something to sell, being stuck in one place isn't always a winning idea. Fortunately, there is an alternative.

By Carol Tice

Building a Business

How the Serial Entrepreneur Behind Tazo Tea Brews Up Success

Steven Smith built his career around tea, including selling a company to Starbucks for $9 million. Now this serial entrepreneur is succeeding on his own terms.

By Bruce Schoenfeld