'Google is search, Facebook is social, we're going to be brand,' he said.
Given the new web properties and brands Verizon acquired, advertisers will have more opportunities than ever before.
As commodity markets continued dealing on Friday, traders were lamenting the imminent demise of the version of Yahoo Messenger that has been their main communication tool since the late 1990s.
When senior Yahoo executives gathered at a San Jose hotel for a management retreat in the spring of 2006, there was no outward sign of a company in crisis.
The career cell phone executive has been leading the company's quest move beyond its telecom roots.
The purchase will boost Verizon's AOL internet business, which it bought last year for $4.4 billion, as it gains access to Yahoo's ad technology tools.
In the formative years of the web, Yahoo was the biggest, richest internet upstart in Silicon Valley, and it incubated a generation of executives.
Yahoo Inc.'s quarterly earnings fell short of Wall Street expectations on Monday.
'Each of our search partnerships is the result of a competitive process reflective of the value that Firefox brings to the ecosystem. The Yahoo relationship is no different.'
The biggest U.S. wireless carrier is seeking to challenge the second largest U.S. wireless provider in the third round of bidding.
No committed financing was required for second-round bids, and Yahoo will assemble in the coming days a new shortlist of bidders from which it will solicit binding offers.
The company has sent letters to a number of potential buyers for the patents, which date back to when the company was founded in 1996 and also include its original search technology.
Yahoo is expected to hold at least one more round of bidding, and the offers could change by the final round, the paper reported.
Mergers and Acquisitions
A news report, citing sources close to the talks, said execs at the two firms had met several weeks ago and had spent several hours looking at whether a strategic combination might make sense.
Copyright © 2017 Entrepreneur Media, Inc. All rights reserved.
© 2017 Entrepreneur Media, Inc.