Campaign

5 Components of a Facebook Campaign That Can Be the Difference Between New Customers and Missed Sales

Before moving to another platform, you may want to see if you have the right setup for your Facebook campaigns in the first place.

Jean Ginzburg

· 6 min read

How I Raised $1 Million in 30 Days with Equity Crowdfunding

You can raise a million, too. Here's how to be successful with equity crowdfunding.

Murray Newlands

· 5 min read

5 Mistakes Sabotaging Your Content-Marketing Success

Content is everything. Learn how to create and promote solid messages.

Sam Oh

· 5 min read

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.

Susan Solovic

· 3 min read

Mercedes Pulls U.S. Ad Touting Self-Driving Car

Earlier this week, Consumer Reports urged the U.S. Federal Trade Commission to scrutinize Mercedes' 'The Future' campaign, which touts the automated driving features available in the new E-Class.

Reuters

· 2 min read

Why Quarterly Planning Is Critical to Your Content Marketing Success

The key is not your team's ability to develop and stick to a long-term strategic content plan -- it's your ability to always be strategically planning content that works for your goals.

Kelsey Raymond

· 5 min read

Hillary Clinton Conquered These 3 Psychological Traits to Take the Lead

While she was bloodied by attacks from all sides, Clinton stood strong and minimized exposure by staying focused on her message.

Ahmad Raza

· 5 min read

The Best and Worst Franchise Marketing Campaigns of 2015

Here are the campaigns that made us cringe, chuckle and, at times, collectively facepalm.

Jason Daley

· 5 min read

If You Don't Build Relationships, Nothing Else Matters

Making the sale and earning a vote require the same skills and personal touch. Here are nine steps that will help you do either.

John Brubaker

· 6 min read

Anchor Babies? What Really Matters in U.S. Presidential Race.

There are the only 9 issues that truly matter in the presidential campaign, and we need to address them now.

Steve Tobak

· 6 min read

The Celebs Who Lashed Out at NYC's Mayor Over the Uber Cap

Ashton Kutcher, Neil Patrick Harris and Kate Upton weren't happy with Bill de Blasio's attack on the ride-sharing company.

Laura Entis

· 6 min read

5 Tips for a Killer Email Campaign

Don't leave your success up to chance. Smart techniques can get you the results you want -- every time.

Eric Krattenstein

· 4 min read