Campaign

Why Minority-Owned Businesses Should Consider Government Contracting Opportunities Sooner Rather Than Later

A look into the opportunities available for minority-owned businesses to engage with state and local governments.

When Is It Time to Give Up on an SEO Campaign?

So what are you supposed to do if you're not seeing results? Should you keep investing, waiting and hoping for the best? Or do you withdraw and cut your losses? And if you must withdraw, when's the best time to do it? 

Timothy Carter

Getting Tech off the Ground: From Crowdfunding to Cryptocurrency

Kickstarter, Indiegogo and Regulation A+ aren't just paths to money. They're great marketing tools too.

5 Components of a Facebook Campaign That Can Be the Difference Between New Customers and Missed Sales

Before moving to another platform, you may want to see if you have the right setup for your Facebook campaigns in the first place.

Jean Ginzburg

How I Raised $1 Million in 30 Days with Equity Crowdfunding

You can raise a million, too. Here's how to be successful with equity crowdfunding.

5 Mistakes Sabotaging Your Content-Marketing Success

Content is everything. Learn how to create and promote solid messages.

Sam Oh

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.

Susan Solovic

Mercedes Pulls U.S. Ad Touting Self-Driving Car

Earlier this week, Consumer Reports urged the U.S. Federal Trade Commission to scrutinize Mercedes' 'The Future' campaign, which touts the automated driving features available in the new E-Class.

Reuters

Why Quarterly Planning Is Critical to Your Content Marketing Success

The key is not your team's ability to develop and stick to a long-term strategic content plan -- it's your ability to always be strategically planning content that works for your goals.

Kelsey Raymond

Hillary Clinton Conquered These 3 Psychological Traits to Take the Lead

While she was bloodied by attacks from all sides, Clinton stood strong and minimized exposure by staying focused on her message.

Ahmad Raza

The Best and Worst Franchise Marketing Campaigns of 2015

Here are the campaigns that made us cringe, chuckle and, at times, collectively facepalm.

Jason Daley

If You Don't Build Relationships, Nothing Else Matters

Making the sale and earning a vote require the same skills and personal touch. Here are nine steps that will help you do either.

John Brubaker