Campaign

For a brand that has been in the Middle East for 85 years, it's safe to say that iconic luxury auto brand Cadillac knows a thing or two about the passions that drive the people of the Arab world, and its newest marketing campaign looks to be a testament to this.

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.

Earlier this week, Consumer Reports urged the U.S. Federal Trade Commission to scrutinize Mercedes' 'The Future' campaign, which touts the automated driving features available in the new E-Class.

The key is not your team's ability to develop and stick to a long-term strategic content plan -- it's your ability to always be strategically planning content that works for your goals.

While she was bloodied by attacks from all sides, Clinton stood strong and minimized exposure by staying focused on her message.

Here are the campaigns that made us cringe, chuckle and, at times, collectively facepalm.

Making the sale and earning a vote require the same skills and personal touch. Here are nine steps that will help you do either.

There are the only 9 issues that truly matter in the presidential campaign, and we need to address them now.

Ashton Kutcher, Neil Patrick Harris and Kate Upton weren't happy with Bill de Blasio's attack on the ride-sharing company.

Don't leave your success up to chance. Smart techniques can get you the results you want -- every time.

President Barack Obama's 2008 campaign chief shares what made the operation a resounding success.

Do you operate on faith, or fear? When you play dirty and smear the competition, you can end up shutting down future opportunities.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.

David Plouffe, President Obama's former campaign manager and White House adviser, will now oversee global branding, communications and policy for

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.

After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.

Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.