Why Are Most SEO Campaigns Unsuccessful?
In my experience, the majority of SEO campaigns end up unsuccessful -- that is, they don't meet the expectations of the people managing them. Why is this the case?
The 'New Normal' Isn't Coming: 3 Ways to Build an Adaptive, Modern Agency
While many companies try to adapt to the 'new normal', those paying attention have been constantly innovating.
Marketers, Turn Your Data Literacy into a Data Superpower
It has never been more important for marketing organizations to be data-driven to deliver business results.
Why Minority-Owned Businesses Should Consider Government Contracting Opportunities Sooner Rather Than Later
A look into the opportunities available for minority-owned businesses to engage with state and local governments.
When Is It Time to Give Up on an SEO Campaign?
So what are you supposed to do if you're not seeing results? Should you keep investing, waiting and hoping for the best? Or do you withdraw and cut your losses? And if you must withdraw, when's the best time to do it?
Getting Tech off the Ground: From Crowdfunding to Cryptocurrency
Kickstarter, Indiegogo and Regulation A+ aren't just paths to money. They're great marketing tools too.
5 Components of a Facebook Campaign That Can Be the Difference Between New Customers and Missed Sales
Before moving to another platform, you may want to see if you have the right setup for your Facebook campaigns in the first place.
Actor Sanjana Sanghi Partners to Spread Cancer Care Awareness and Believe Genuine Intention Pays Off
In conversation with Entrepreneur India the actor shares, "I have been involved in humanitarian work since 2014. I have partnered with Onco as a brand and have realized that genuine intention and genuine intend always pays off"
How I Raised $1 Million in 30 Days with Equity Crowdfunding
You can raise a million, too. Here's how to be successful with equity crowdfunding.
Surviving in an Industry with Low Barriers to Entry
The scale at which the industry is witnessing the digital transformation, to "coexist" simply isn't enough to make a cut
5 Ways in Which Digital Marketing Provides Flexibility across Channels
Digital marketing can be compared to surgery done using a scalpel while traditional marketing techniques can be compared to doing the same using a crude shove
The Role of E-Commerce Platforms in the Festival of Democracy and How the Latter is Creating Business
Articles which the parties require for campaigning, are sourced from e-commerce platforms as they are not easily accessible from anywhere
How AI-led Marketing Is Enabling a Smarter Way to Engage Today's Audiences
AI and the machine-based tools borne from the technology can help cut through the time needed to plan effective engagement strategies
Five Cool Social Media Campaigns And What You Can Learn From Them
Lessons for entrepreneurs to learn from the social media activity of some of the world's biggest brands
How to Leverage Digital Influencers to Grow Your Business
Does the influencer have good engagement with their followers (e.g. the number of likes, comments, retweets, views, shares on posts)?