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'Programmatic Advertising Will Be The Next Big Thing In India'
It will give the right message at the right time to the right user, says this entrepreneur
Meet The Man Behind Top Political Social Media Campaigns Across The Globe
Raghavendra Hunasgi, a social media advisor for the UN, talks about the power of going digital
3 Strategies to Nail Before You Launch Your Social-Media Campaign
Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
#6 Crucial Tips for Launching Your First Kickstarter Campaign
Nearly all of the best and most highly-funded campaigns on Kickstarter invest heavily in advertising. You shouldn't buy billboard ads, but a highly-targeted approach can do wonders
Mobile Advertising Will Play an Important Role for Startups
India is a market where people have gone online first with the mobile phones so it is a truly a mobile first market.
Hear Airbnb's Amanpreet Bajaj Talk of Laughing & Living a City
What would 'Dilwale Dulhaniya Le Jayenge' be without the quintessential Euro Trip?
Mercedes Pulls U.S. Ad Touting Self-Driving Car
Earlier this week, Consumer Reports urged the U.S. Federal Trade Commission to scrutinize Mercedes' 'The Future' campaign, which touts the automated driving features available in the new E-Class.
Why Quarterly Planning Is Critical to Your Content Marketing Success
The key is not your team's ability to develop and stick to a long-term strategic content plan -- it's your ability to always be strategically planning content that works for your goals.
Emma Watson Named in Off-Shore Panama Papers Leaks
The millennial Harry Potter actress and UN Goodwill Ambassador name has come as a surprise for fans worldwide
Hillary Clinton Conquered These 3 Psychological Traits to Take the Lead
While she was bloodied by attacks from all sides, Clinton stood strong and minimized exposure by staying focused on her message.
5 Big Campaigns Indian Women Have Won on Change.org
Here are some of their incredible stories, of women smartly using technology to start campaigns, and getting massive support from Change.org users .
The Best and Worst Franchise Marketing Campaigns of 2015
Here are the campaigns that made us cringe, chuckle and, at times, collectively facepalm.
If You Don't Build Relationships, Nothing Else Matters
Making the sale and earning a vote require the same skills and personal touch. Here are nine steps that will help you do either.
Anchor Babies? What Really Matters in U.S. Presidential Race.
There are the only 9 issues that truly matter in the presidential campaign, and we need to address them now.
The Celebs Who Lashed Out at NYC's Mayor Over the Uber Cap
Ashton Kutcher, Neil Patrick Harris and Kate Upton weren't happy with Bill de Blasio's attack on the ride-sharing company.