Campaign: Page 4
President Barack Obama's 2008 campaign chief shares what made the operation a resounding success.
Do you operate on faith, or fear? When you play dirty and smear the competition, you can end up shutting down future opportunities.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
David Plouffe, President Obama's former campaign manager and White House adviser, will now oversee global branding, communications and policy for
Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.