With the ability to understand and respond to various prompts, ChatGPT has revolutionized how businesses interact with their customers and automate internal processes.
The development of artificial intelligence and the expansion of instant messaging platforms have highlighted the arrival of chatbots, systems that allow brands to serve millions of customers at the same time.
What will AI mean for marketers in 2022? From chatbots and other virtual assistants to generating the content, enhancing user experiences and more, AI is already making major changes to the digital marketing landscape. While it may be difficult to predict the future, it's easy to see that AI will continue to progress and play an increasingly central role in digital marketing.
Chatbot usage is on the rise and two types of chatbot users have emerged: Standard Users and Power Users. This article explores these two types of users and the history of chatbots.
The age of artificial intelligence in marketing is already here. However, there is a dark side to using machines in an industry previously dominated by human creativity.