As AI lowers barriers to entry and accelerates business innovation, franchise brands must evolve to remain relevant. Here's how to evaluate franchise opportunities in this new era.
The real value of AI isn't in what you ask — it's in how you shape the conversation. Mastering prompt interactions means better content, sharper thinking and fewer generic outputs.
We are sitting at the precipice of what feels like a material evolution point in the world of digital marketing. Gone will be the "good old days" of getting immediate exposure for your business through the Google Ads monopoly.