Business Operations & Logistics
5 Reasons Why This Metric is the Future of Public Relations
The measure of a brand's reputation has changed significantly. Here's what you should look out for.
By Sarah Evans
Communications | Page 2
Building a Business
How Paid Media Can Increase Your Brand’s Value
In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.
By Jessica Wong
Marketing
What Is Earned Media and What Is Its Value?
Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.
By Jessica Wong
Building a Business
5 Things to Remember When Communicating With Customers
Effective communication with customers has never been more important, especially as we head into economic uncertainty. Remember these five tips when you're talking to your customers.
By Sean Whitley
Human Resources
4 Trends That Will Disrupt Your Communication Strategy
Could the evolution of AI, the rise of new technologies or ever-changing human behavior demand a pivot in how you communicate with your audience?
By Natasha Zo
Thought Leaders
Being an Entrepreneur Almost Broke My Marriage. Here are 4 Ways Your Relationship Can Succeed Through Entrepreneurship
Entrepreneurs can learn from my experiences testing the bonds of commitment, family relationships and hope.
By Clate Mask
Building a Business
6 Ways to Encourage Successful Teamwork in Your Business
Follow these six tips to encourage successful teamwork in your organization. With these tips, you can foster a culture of collaboration, trust and understanding in your organization that helps your team succeed.
By Murali Nethi
Thought Leaders
Intent vs. Impact: What Leaders Need to Know to Create a Safe Space
Is intent more important than impact, or is it the other way around? Learn what we must focus on as leaders to create spaces that are safe, welcoming and inclusive, both in our personal and professional life.
Thought Leaders
How to Create a Connected Workforce Through Quality Core Values
It might seem as if having a transparent system of core values is only crucial in "big business," but that is not the case. The development of any company highly depends on how correctly these values are set and whether the team's actions follow them.
Thought Leaders
Learning to Communicate Like a CEO Is the Secret to Getting Your Team to Take You Seriously. Here’s How to Do It.
The average entrepreneur doesn't begin their career with much leadership experience. But eventually, entrepreneurs must learn how to be the boss. They can start by learning to communicate like a CEO. Here's how.
Marketing
Is Your Customer Communication Actually Effective? Here’s How to Avoid the Limitations of Common Tactics
There are a handful of popular and effective ways to stay in contact with customers, but it's important to understand the limitations and how to utilize technology to your advantage.
Human Resources
7 Leadership Communication Blunders That Could Make or Break Your Company
Poor communication from leaders can disrupt a team's cohesion and performance. Leaders need to take care when communicating with their team to ensure that everyone is on the same page.
Thought Leaders
How to Break Down Silos in Your Company by Building Lanes
Silos don't just slow down business processes; they can harm a company's overall health.
Tech
This AI Text-to-Speech Converter Broadcasts Your Message
For just $30 this software can really come in handy.
Thought Leaders
How to Communicate With a Global Workforce
Do you know what they say when you assume? Companies will only get more global as communication across the world becomes easier. We must ensure that cultural differences are not assumed but understood.
Human Resources
The 3 Success Secrets Every Entrepreneur Needs To Follow
Learning how to communicate through active listening, complete writing and constructive ideas is the key to success for every entrepreneur.
Thought Leaders
12 Character Traits Exceptional Entrepreneurial Leaders Have In Common
Entrepreneurs with excellent leadership skills stand out above their competition. Learning these 12 characteristics will turn any entrepreneur into a great leader.
Human Resources
3 Reasons Why the Whole Team Needs to Be Part of Your PR Strategy
A shared understanding of your organization's communications strategy will enable your full team to hit more goals, contribute to business-boosting narratives and feel confident in times of tumult.
By David Martin
Business News
The 5 Qualities of Superior Entrepreneurs
Entrepreneurial success is all part of a journey, but these five qualities will encourage and aid you along the way.
Business News
3 Mega Cap Tech Stocks to Mega Consider
Of the roughly 30 U.S. mega cap stocks, some are looking more attractive than others. For however long the recovery takes, these three technology names are built to weather the...
Marketing
How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World
Join us in this free webinar as we discuss actionable tips and best practices to deliver a better customer experience from discovery to post-purchase.
Human Resources
Growing Business Relationships Grows Revenue
Creating connections that help further your company is as important as creating a product roadmap or a capital plan.
By Tom Walker
Thought Leaders
How to Lead Effectively and Inspire During Virtual Meetings
Business and education leaders must seamlessly host a wide variety of digital forums without leaving anyone behind.
By Zohar Babin
Human Resources
Are You a Rational or Emotional Communicator? Find Out Why It Matters
Communication is foundational to being an effective leader. Understand the steps to identify and develop an exceptional communication style.
Online Presence
5 New Trends in Language Learning and Social Networking
Changes in digitized communication come quick, but they don't have to be confusing.
Human Resources
Your Company Needs an Executive Communications Plan
Prioritize listening to feedback, cultivating thought leadership and creating a speak-up culture.
Thought Leaders
How to Navigate Your Company’s Communication Strategy During a Global Crisis
In light of Russia's recent invasion of Ukraine, here are some points to keep in mind.
By Natasha Zo