Discover how to create a memorable marketing strategy by using the same steps as cooking a pot of gumbo.
If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer.
Small business owners can integrate low-cost PR techniques into their daily marketing activities.
Market research can be conducted via social media channels to gain insights into industry trends and competitor activity.
Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions.
While TikTok is mainly used as a fun application to show trends, it also can be an extremely effective marketing tool — if you know how to use it!
Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.
Competition is fierce for those still in the job market, so companies need to think about ways to differentiate themselves from other prospective employers.
Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective.
Start-ups are going for rebranding and image makeover to develop a more distinct and memorable brand for themselves, and to align their ever-evolving businesses with their brand perception
The best employees are out there. Use content to show them what your brand stands for and why they should want in.
Social Media is inherent for a brand's success but if not used carefully, it can become a liability very soon