Company Branding

Branding

Stop Letting Others Define You — Here's How to Take Control with a Bold Personal Brand

Here's how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success.

Branding

Why Personal Branding Matters More Than Ever for Successful Entrepreneurs

In the dynamic and highly competitive business world, personal branding has emerged as a critical tool for entrepreneurs looking to stand out, build credibility and attract opportunities.

Marketing

Creating Your Marketing Strategy? Make a Pot of Gumbo First

Discover how to create a memorable marketing strategy by using the same steps as cooking a pot of gumbo.

Branding

How to Create a Company Profile in 8 Simple Steps

If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer.

Marketing

7 Ways to Integrate PR Into Your Daily Marketing Activity

Small business owners can integrate low-cost PR techniques into their daily marketing activities.

Social Media

How to Use Social Media for Market Research

Market research can be conducted via social media channels to gain insights into industry trends and competitor activity.

Marketing

Is Your Marketing Boring People to Death? Here Are 5 Ways to Change That

Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions.

Branding

5 Secrets People With Popular Personal Brands Never Told You

As a personal brand in today's evolving world of AI and technology, you have a disconnected world to leverage in your favor.

Marketing

How to Use Storytelling to Increases Customer Engagement

Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.

Resumes & Interviewing

Finding High-Quality Talent in a Competitive Market Is All About Branding. Here's Why.

Competition is fierce for those still in the job market, so companies need to think about ways to differentiate themselves from other prospective employers.

Branding

Understanding the Power of Design and Branding

Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective.

Growth Strategies

Read Why These Start-ups Rebranded

Start-ups are going for rebranding and image makeover to develop a more distinct and memorable brand for themselves, and to align their ever-evolving businesses with their brand perception

Leadership

Your Reputation on the Line: Employer Branding

The best employees are out there. Use content to show them what your brand stands for and why they should want in.

Business News

Here's Why So Many Fast Food Logos Are Red

It's a primal thing.

Social Media

Marketing Clichés That are Killing Your Brand on Social Media

Social Media is inherent for a brand's success but if not used carefully, it can become a liability very soon