Company Branding

3 Lessons Nonprofits Can Teach Businesses About Branding

Strong relationships are built over time through caring, commitment and communication.

Julie Cottineau

Stellar Branding Is Never More Important Than When Building a New Business

Branding is the sum of everything you do. When you are launching your business, invest the time and money to put the image you want in the market.

Here's What 'Employer Branding' Should Look Like on Company Career Platforms

If your brand looks the same across all your social platforms, you're doing something wrong.

Matt Straz

You Don't Create Your Company's Brand -- You Discover It.

The six ingredients that make up your brand and how to use them to capture your company's essence.

Matt Hanses

What's Your Company's 'Voice'? Here's How to Figure It Out.

In marketing, your tone of voice can help you stand out from the crowd.

Ann Handley

Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner

The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.

Greg Monaco

Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All

The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.

Yoav Vilner

5 Effective Hiring Tips for Early-Stage Startups

Be nimble in your recruiting efforts even when the competition might have greater resources.

Firas Kittaneh