Company Branding
Beware the Brand Imitation Trap — Why Copying Giants Like Nike Could Kill Your Startup
Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.
Stop Letting Others Define You — Here's How to Take Control with a Bold Personal Brand
Here's how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success.
Why Personal Branding Matters More Than Ever for Successful Entrepreneurs
In the dynamic and highly competitive business world, personal branding has emerged as a critical tool for entrepreneurs looking to stand out, build credibility and attract opportunities.
Creating Your Marketing Strategy? Make a Pot of Gumbo First
Discover how to create a memorable marketing strategy by using the same steps as cooking a pot of gumbo.
How to Create a Company Profile in 8 Simple Steps
If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer.
7 Ways to Integrate PR Into Your Daily Marketing Activity
Small business owners can integrate low-cost PR techniques into their daily marketing activities.
How to Use Social Media for Market Research
Market research can be conducted via social media channels to gain insights into industry trends and competitor activity.
Is Your Marketing Boring People to Death? Here Are 5 Ways to Change That
Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions.
5 Secrets People With Popular Personal Brands Never Told You
As a personal brand in today's evolving world of AI and technology, you have a disconnected world to leverage in your favor.
How to Use Storytelling to Increases Customer Engagement
Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.
Finding High-Quality Talent in a Competitive Market Is All About Branding. Here's Why.
Competition is fierce for those still in the job market, so companies need to think about ways to differentiate themselves from other prospective employers.
Understanding the Power of Design and Branding
Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective.
Read Why These Start-ups Rebranded
Start-ups are going for rebranding and image makeover to develop a more distinct and memorable brand for themselves, and to align their ever-evolving businesses with their brand perception
Your Reputation on the Line: Employer Branding
The best employees are out there. Use content to show them what your brand stands for and why they should want in.
