Thought Leaders
When Your Employees Go Viral — Here’s How Leaders Should Really Respond
A viral moment can make or break a brand — but only if leadership lets it.
Company Branding
Marketing
Creating Your Marketing Strategy? Make a Pot of Gumbo First
Discover how to create a memorable marketing strategy by using the same steps as cooking a pot of gumbo.
Business Branding
How to Create a Company Profile in 8 Simple Steps
If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer.
Marketing
7 Ways to Integrate PR Into Your Daily Marketing Activity
Small business owners can integrate low-cost PR techniques into their daily marketing activities.
By Renée Warren
Online Presence
How to Use Social Media for Market Research
Market research can be conducted via social media channels to gain insights into industry trends and competitor activity.
By Jessica Wong
Marketing
Is Your Marketing Boring People to Death? Here Are 5 Ways to Change That
Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions.
Business Branding
5 Secrets People With Popular Personal Brands Never Told You
As a personal brand in today's evolving world of AI and technology, you have a disconnected world to leverage in your favor.
By Natasha Zo
Marketing
How to Use Storytelling to Increases Customer Engagement
Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.
By Jessica Wong
Human Resources
Finding High-Quality Talent in a Competitive Market Is All About Branding. Here’s Why.
Competition is fierce for those still in the job market, so companies need to think about ways to differentiate themselves from other prospective employers.
By Cara Sloman
Business Branding
Understanding the Power of Design and Branding
Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective.
By Jessica Wong
Thought Leaders
Your Reputation on the Line: Employer Branding
The best employees are out there. Use content to show them what your brand stands for and why they should want in.
Business Branding
How To Protect Your Service Business and Brand It For Success
Often times, you become the brand.
Building a Business
3 Lessons Nonprofits Can Teach Businesses About Branding
Strong relationships are built over time through caring, commitment and communication.
Building a Business
Stellar Branding Is Never More Important Than When Building a New Business
Branding is the sum of everything you do. When you are launching your business, invest the time and money to put the image you want in the market.
Marketing
Here’s What ‘Employer Branding’ Should Look Like on Company Career Platforms
If your brand looks the same across all your social platforms, you're doing something wrong.
By Matt Straz
Building a Business
You Don’t Create Your Company’s Brand — You Discover It.
The six ingredients that make up your brand and how to use them to capture your company's essence.
By Matt Hanses
Building a Business
What’s Your Company’s ‘Voice’? Here’s How to Figure It Out.
In marketing, your tone of voice can help you stand out from the crowd.
By Ann Handley
Thought Leaders
Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner
The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
By Greg Monaco
Business Branding
Here’s Everything That Can Go Wrong Naming Your Startup and How to Avoid It All
The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
By Yoav Vilner
Building a Business
5 Effective Hiring Tips for Early-Stage Startups
Be nimble in your recruiting efforts even when the competition might have greater resources.