Company Branding

Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.

Competition is fierce for those still in the job market, so companies need to think about ways to differentiate themselves from other prospective employers.

Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective.

The best employees are out there. Use content to show them what your brand stands for and why they should want in.

It's a primal thing.

Often times, you become the brand.

Strong relationships are built over time through caring, commitment and communication.

Branding is the sum of everything you do. When you are launching your business, invest the time and money to put the image you want in the market.

If your brand looks the same across all your social platforms, you're doing something wrong.

The six ingredients that make up your brand and how to use them to capture your company's essence.

In marketing, your tone of voice can help you stand out from the crowd.

The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.

The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.

Be nimble in your recruiting efforts even when the competition might have greater resources.