Crowdsourcing | Page 3

Building a Business

The Influencers: Five to Follow on Twitter for Crowdsourcing

As the economy fights to rebound, many employers are forgoing paying full-time employees, and are instead tapping into the online community of hungry freelancers. Many business tasks — marketing, public relations, research, design, legal services — can be handled quickly and affordably through crowdsourcing sites. One of the first to latch onto the opportunity was […]
Business Accounting

Poll: Have You Used Crowdsourced Design or Writing Help? 6 Questions to Answer

The sites seem to pop up overnight and proliferate like mushrooms. Associated Content, Demand Studios, Helium, CrowdSpring, Elance, Guru, Amazon Mechanical Turk. In the freelance writing world, they’re known as content mills — places that offer writing and design services, often at astounding low prices. This technique is known as crowdsourcing — tapping a large […]
Business Accounting

Crowdsourcing is Great — Except When It Fails

There’s been a lot of excitement about the marketing technique of crowdsourcing–getting fans and customers to create your marketing content free. But the crowd can easily turn into an angry mob–just ask Toyota, which had a recent crowdsourcing disaster. If crowdsourcing can backfire even in the hands of experienced, major-company marketers, should small businesses go […]