Customer Service | Page 8

Here are the basics of customer lifetime value, how to track it and how one personalized customer outreach strategy can dramatically boost your score and your income.

Being a client of my company before becoming its CEO helped me take the business to new heights.

The rules of engagement are shifting and customer acquisition has never been more expensive. But savvy retailers can cut through the noise with a little thought and planning.

No two individuals are the same. So why shotgun approach your marketing efforts with a "one-size-fits-all" marketing approach. You need to figure out the key personas you are targeting, and where they are in their customer journey, and tailor your messaging accordingly, for maximum success. This article will teach you how.