Interview with Velvet Taco CEO Clay Dover about the success and strategies of limited time offers (LTOs), building customer rapport, and the promise to always try new things.
Here are the basics of customer lifetime value, how to track it and how one personalized customer outreach strategy can dramatically boost your score and your income.
The rules of engagement are shifting and customer acquisition has never been more expensive. But savvy retailers can cut through the noise with a little thought and planning.
No two individuals are the same. So why shotgun approach your marketing efforts with a "one-size-fits-all" marketing approach. You need to figure out the key personas you are targeting, and where they are in their customer journey, and tailor your messaging accordingly, for maximum success. This article will teach you how.
Many organizations are still failing to connect the dots between content and an elevated buyer experience. To help you avoid making the same mistakes, this article outlines three customer experience breakdowns that happen all the time.
Since the advent of agile development and the rise of data-driven insights, "customer obsession" went from grabbing headlines, to a nice-to-have, and now it's mission-critical.
Most surveys provide little value to understanding customers and can lead you down the wrong path for your business with a false sense of security. Here's what to do instead, and how to use surveys properly if you absolutely have to.
Communication with your customers is always important, but it's especially critical when they first engage with you. Those first interactions set the tone, so here's how to get off on the right foot from the start.