Building a Business
If You Are Not Over Delivering for Your Customers, You’re Not Doing Enough
In today's hyper-competitive climate, there's no such thing as "just enough."
Customer Service | Page 9
Thought Leaders
Why Experience-First Entrepreneurs Win Consumers
How entrepreneurs can win on experience and why this is so critical right now.
By Antonia Hock
Thought Leaders
Give the People What They Want (and Then Some): The Magic of Overdelivering
Every successful enterprise fosters a sense of joy and wonder for customers, in ways large and small.
Thought Leaders
What Exactly Is A “Porterage” Fee? It’s a Great Example of What You Shouldn’t Be Charging Your Customers
You might encounter this fee if you have upcoming business or leisure travel planned.
By Gene Marks
Thought Leaders
If Your Company Is Not Customer-Obsessed, You’re Doing It Wrong
Since the advent of agile development and the rise of data-driven insights, "customer obsession" went from grabbing headlines, to a nice-to-have, and now it's mission-critical.
By Sharel Omer
Marketing
If You Really Want to Understand Customer Needs, Avoid Surveys
Most surveys provide little value to understanding customers and can lead you down the wrong path for your business with a false sense of security. Here's what to do instead, and how to use surveys properly if you absolutely have to.
Building a Business
How “Drive-Thru” Business Hurts Your Bottom Line
The importance of providing your audience with a deliberate and engaging experience.
Business Branding
How to Make Your Clients Love Working With You
Managing clients isn't about fast hookups. Aim for more long-term (and more profitable) pair bonding.
Thought Leaders
4 Ways to Make the Best First Impression With Your Customers
Communication with your customers is always important, but it's especially critical when they first engage with you. Those first interactions set the tone, so here's how to get off on the right foot from the start.
Business News
Why Chick-fil-A Employees Never Say ‘You’re Welcome’
A lesson in gratitude and communication for all employees and entrepreneurs.
By Gene Marks
Marketing
How to Adapt your Marketing to the Post-Covid Era
Covid changed the way many businesses reach customers. These tips will help your business succeed in a post covid era.
Marketing
3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business
Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?
By Adam Horlock
Building a Business
Address These 10 Common Causes of Customer Friction to Maximize Success
Anything slowing or stopping a customer from purchasing - from poor website design to an unknowledgeable sales staff - is an existential issue that needs to be addressed immediately.
Tech
How Service-Led Firms Can ‘Productize’ Knowledge & Boost Revenue
Adaptation has always been the name of the game, and one way service-led firms can evolve is by adopting intelligent automation.
By James Duez
Building a Business
Let the Other Side Win If You Want to Negotiate a Truly Great Business Deal
Letting the other guy win big now will help you win big later.
By Chris Estey
Business Ideas
5 Ways to Provide a Positive Customer Experience in Ecommerce
Today, consumers have many online shopping options to choose from, making the customer experience a key competitive differentiator for ecommerce companies.
Thought Leaders
Why Fit In When Your Business Can Stand Out
At the mouth of Monterey Fisherman's Wharf lies Paluca Trattoria, a "coastal chic" restaurant focused on keeping the history and authenticity of its location alive.
Building a Business
The Secret to Retaining Unhappy Customers and Empowering Happy Ones
Here's how to close the feedback loop and enhance your brand in ways you haven't even thought about.
By Sumit Aneja
Thought Leaders
How to Prioritize Customer Service When You’re Shortstaffed
Seven ways to shine in a time of workforce shortage
By Laura McHolm
Building a Business
4 Reasons to Walk a Mile in Your Customers’ Shoes (And How to Do It)
Why you should get your customers' perspectives, and how it will help with the success of your business.
By Mike Kappel
Tech
How Apps Are Changing Our Everyday Lives
These days it seems there's an app for everything, but should your business have one?
Tech
Why Implementing IT Service Management Is More Crucial Than Ever
The importance of digital tools came to the forefront during the pandemic, and this is the year that you need to live up to your customer's expectations.
Building a Business
The Dos and Don’ts of Dealing With Consumers in the Digital Space
Customers now expect to be in control of their experiences.
Building a Business
25 Ways You Can Turn a One-Time Buyer Into a Repeat Buyer
The most profitable customers are repeat buyers.
Building a Business
Your Speed of Response Affects Your Bottom Line
If you are struggling to gain an edge over your competitors, consider getting better at this one tactic.
Marketing
How to Meet Customers At Their Pain Points
The more you know why something's a pain point, the more you can tailor your marketing solutions.
By Aimee Tariq
Marketing
4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business
Learn how to create lifelong relationships with your customers today so they become passionate champions for your business tomorrow.