Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check before hitting send.
Although there are many methodologies that leaders can use to manage their emails effectively, a consistent and thought-through process is the most effective way to systemize and respond to emails and is a step of stewardship for the effective leader.
Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with actionable strategies backed by real data.
Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here's how to prevent that – and build a stronger relationship with your prospects.
When people report your email as spam, chances are your next email will go to the junk folder. Here's what you're doing wrong — and how to protect yourself from spam complaints.
As a small business owner, you're at greater risk of scams due to limited resources. With 96% of US companies targeted yearly, staying sharp is vital to safeguarding your business and finances.
Google and Yahoo are enforcing new rules for mass email senders. By February 2024, you must authenticate your emails, allow people to unsubscribe easily and keep your spam complaints at bay.
Google will start deleting inactive accounts soon. For businesses like yours, that means many Gmail contacts will probably bounce. Here's how you can avoid that – and keep your business emails landing in the inbox.
While shopping activity certainly ramps up during the "official" Black Friday/Cyber Monday kickoff, the companies that stand to benefit are those that prepare today.
Every method of communication has its perks — whether it's the formality and professionalism of email, the networking power of LinkedIn or the real-time communication of Telegram and WhatsApp.