Buying behaviors are largely driven by emotions and then justified by logic, so it's important for entrepreneurs to tap into psychology to boost sales.
Color allows people to explore new personal options and business opportunities, says this contributor, who's done more than 3,000 'color assessments' of businesspeople over the past decade.
Candidates who have been out of the workforce acting as a caregiver accrue a plethora of skills and character-building traits that serve businesses well.