Online Presence
What You Need to Know About ‘Place Tips’ for Your Facebook Advertising Campaign
Facebook's locacation-based advertising innovation is poised to compete with Yelp in the rapidly growing market to mobile ads.
Facebook Advertising | Page 5
Building a Business
Of Facebook’s 2 Million Active Advertisers, Most Are Small Businesses
The social network's number of advertisers is up about 33 percent over last July.
By Reuters
Business News
Use Facebook Custom Audiences to Increase Your Sales
The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.
Online Presence
5 Lessons Learned From Running 2,652 Facebook Ad Campaigns
The beauty of marketing on Facebook is their enormous number of users and the powerful tools available for carving out your ideal market.
By Keith Krance
Online Presence
4 Ways to Make Your Facebook Posts Shine
Using Facebook posts to stay in touch with -- and advertise to -- your target market is just plain smart. Here's how to do it right.
Building a Business
How to Keep It Personal With Facebook Ads
You can increase your conversion rate. You just need to treat Facebook Ads differently from other forms of marketing. Here's how.
Building a Business
We Quintupled Our Online Sales in Two Months With These Steps, and So Can You
A product startup eliminated checkout steps on its website, used pop-up ads to get visitors' attention and launched a Facebook ad campaign to increase sales five fold.
Building a Business
How to Pick the Best Online Advertising Channel for Your Business
A law office needs to target its market differently than a business selling stuffed animals.
Online Presence
Check Out How TheFaceBook Pitched Advertisers Back When It Was Still a Tiny College Network
#nostalgia
By Laura Entis
Online Presence
How to Make Your Facebook Ads More Enticing
Here are seven things that draw people in.
Building a Business
Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season
What are you planning on doing to put your business in a position to capture a share of 2014's holiday season revenue?
Online Presence
Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers
Oh, the places Facebook knows your customers go! And live.
Online Presence
3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook
Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
By David Goldin
Building a Business
Spreading the News? Avoid Paying the Dues.
Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
Online Presence
10 Tips for Mastering Facebook
Get the most out of your time and money on the social network with these important pieces of advice.
By Jason Fell
Building a Business
Facebook Lets Users Determine the Ads They Want to See
The social giant is letting users modify their ad profiles while also gaining more information about them.
By Nina Zipkin
Online Presence
Facebook Explains Why Organic Reach Is Dying
It's not about making more money, it's about creating a better user experience, the company said in a blog post.
By Laura Entis
Online Presence
Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.
New finding show that picture posts are four times more likely to provide warm and fuzzy feeling compared to text posts.
By Laura Entis
Marketing
Why the Deal Between Publicis and Facebook Is a Very Big One
Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
By Laura Entis
Online Presence
Facebook’s Focus at F8 Conference Shows Promise for Entrepreneurs
Social networking giant to incorporate changes that could help business owners reach the site's users more effectively.
By Nick Seguin
Online Presence
Giving Advertisers a Way to Bypass Facebook Click Fraud
To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
By Ted Dhanik
Building a Business
This ‘Breakup Letter’ Describing What It’s Like to Advertise on Facebook Is Brutal and Hilarious
'You lied to us,' this startup complains to Facebook. 'You've changed. A lot.'
By Jim Edwards
Marketing
Get Ready for Video Ads in Your Facebook Newsfeed
The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
By Laura Entis
Building a Business
Moving Beyond the Banner Ad
The traditional online ad is being overshadowed by these four types of marketing.
Online Presence
How I Increased My User-Registration Rate 2,800% in 4 Days
With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
By will binns
Online Presence
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.
Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
By Karen Mishra
Online Presence
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool
Get ahead of the curve with these tips from marketing pro Perry Marshall.