Selling is one of the hardest parts of building a startup, but arguably the most important. This piece shares hard-won, tactical lessons from my early days, offering a blueprint for founders navigating the messy reality of doing sales with no team, no leads and no playbook.
Founder's syndrome can strain interoffice relationships and prompt disengagement and high turnover rates, but its risks can be overcome and mitigated with the right intervention.
Emerging franchisors are often told to prioritize sales decks, FDDs and digital ads. But if you're not capturing this story on video, you're skipping the one thing that builds trust faster than anything else.