Building a Business
Your 5-Step Guide to Creating Quality Content — Every Time
This checklist will help make sure the content you're putting out is high quality.
Google SEO | Page 2
Building a Business
How to Compete With a Billion-Dollar Business on Google
Even if your competition has hundreds of thousands of dollars allocated to its marketing budget, that doesn't mean it has effective SEO.
By Jason Parks
Online Presence
6 Steps to Improve Your Personal Brand on Google
Google is the source of truth for your personal brand. Make sure it's the truth you want.
By Jason Parks
Tech
Use App Indexing to Boost Your Google Ranking
The latest changes from Google are an opportunity for mobile marketers to climb past their compettion.
Building a Business
Get Ready for ‘Buy’ Buttons in Google Search Results
Google might become Amazon's next biggest rival, according to a report.
By Jason Fell
Online Presence
Taking Aim at Google, Facebook Builds a Mobile Search Engine
Users will be able to search for links to share natively on Facebook as opposed to rummaging elsewhere on the web.
By Geoff Weiss
Business Operations & Logistics
How to Make the Most of the Week Left Until Google’s Next Search Algorithm Update
It's not too late to begin adapting to the expected switch in focus to mobile, but it is getting close.
Building a Business
April 21 Is Your Last Chance for Mobile Optimization Before ‘Mobilegeddon’
The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.
Building a Business
How to Optimize Google Search Results for Pictures as Well as Words
SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
By Ann Smarty
Building a Business
What You Need to Know About Google’s Penguin 3.0
The latest iteration of Penguin is no earthquake, unless you've been taking shortcuts to build traffic to your site.
Building a Business
Google Lets a Search Pigeon Out of the Coop and It Lands Nearby
The new Pigeon algorithm favors local businesses, if they update their content to take advantage.
Building a Business
The Implications for Bloggers Now That Google Authorship Has Ended
The three-year effort has been terminated but key elements for stopping plagiarism and ranking articles remain.
Business Operations & Logistics
7 Advanced Ways to Improve Your Site’s SEO
Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.
Business Operations & Logistics
Google’s HTTPS Search Algorithm Update, Keeping User Data Safe
Google is starting to factor HTTPS into its search results.
By Jason Fell
Online Presence
Recover Sooner From Google Penalties By Avoiding These 5 Mistakes
Google penalties halt a website's momentum. Moving carefully through the recovery process is the fastest route back into business.
By Anca Bradley
Business Operations & Logistics
Google’s Latest Search Update is a Reminder to Focus on Quality
The search giant recently rolled out a new version of Panda, which routes out spam and websites stuffed with keywords.
Building a Business
6 Steps to Take Today to Improve Your Google Search Results
Start building the foundation of successful reputation management with these improvements to your website.
By Lori Culwell
Building a Business
Lyrics Site Rap Genius Returns to Google Search
The site explains how it practiced bad SEO and then fixed its issues and returned to Google.
By Jason Fell
Building a Business
Google’s New Secure Search Means More Work for Online Business Owners
Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
By Eric Siu
Building a Business
How Google’s New ‘Paid & Search’ Reports Can Provide Valuable Marketing Data
For marketers, this new side-by-side comparison can help drive your website's growth.
By Eric Siu
Building a Business
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers
Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
By Eric Siu
Tech
Google Updates an App That Allows You to Search With the Swipe of a Finger
Ever heard of Gesture Search? It can help save time and offer a less distracting way for business users to search their Android devices.
Building a Business
Penguin 2.0: What to Expect From Google’s Next Search Update
Three tips for how you can prepare your site for another big wave of changes to search.
By Eric Siu
Building a Business
How To Optimize Your Website for Local Search
Follow this guide to maximize your visibility in regional markets.
By Jon Rognerud
Building a Business
What Google’s Search Change Means for Your Website
A new search algorithm to downgrade sites with bad reviews should prompt small businesses to re-examine their SEO strategies.