Marketing
5 Things You Should Never Say to a Journalist
Here's what you should avoid when communicating with the media as part of a PR campaign.
By Adrian Falk
Journalists | Page 2
Building a Business
3 Ways Publications Can Maximize Revenue While Staying Ad-Free
Business Operations & Logistics
Are Your PR Efforts Falling Flat? Here’s How to Fix It
Marketing
How to Tell Stories the Media Won’t Ignore
Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.
By Sharon Bolt
Business Operations & Logistics
4 Innovative Ways to Get Media Coverage
Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company's getting PR.
By Josh Steimle
Marketing
5 Reasons Your Startup Isn’t Getting the PR You Need
Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.
By Syed Balkhi
Marketing
Why Your Marketing Team Should Be Journalists
Your brand needs content that has a strong voice, is well-researched, and tells your story. Who can write content like that? Journalists.
By Dan Curran
Thought Leaders
3 Ways to Handle That Media Interview Like a Pro
Knowing what you shouldn't say is just as important as knowing what you should say.
Building a Business
3 Ways to Turn a Startup’s Bad Professional Review Around
Bad reviews often arise because a company attempts to run before it can walk. So, if this is you, don't "run" just yet.
Building a Business
Employees Are Your Company’s Voice
A employee social media takeover is way cooler than a press release.
Marketing
Paint Your Bigger Picture: The Importance of Selling Your Company’s Big Mission
Gaining media coverage is an important step in scaling your company.
Building a Business
How to Run a Victory Lap That Amplifies Your Media Coverage
You can maximize exposure by promoting your media coverage by following these four steps.
Marketing
Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup
To get noticed, match your great product with an eye-grabbing narrative.
Marketing
5 Tips for Getting Media to ‘Swipe Right’ on Your Press Release
In dating and media relations alike, small gestures can go a long way.
Marketing
8 Etiquette Tips to Stay on the Good Side of the Media
Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Marketing
Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists
Know more about your customers and attract those who can spread the word about your business.
Marketing
Entrepreneurs Who Speak for Themselves Don’t Need to Hire PR
Handing your PR over to someone else can actually make getting press coverage less likely.
By Janet Murray
Building a Business
Why No One Wants to Hear Your Story (and How to Fix That)
Be yourself. The you that you are is far more attractive than the you people tell you you should be.
Building a Business
5 Things Not to Do When Pitching Journalists
From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.
Building a Business
5 Criteria Journalists Use to Judge If Your Company is Newsworthy
That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Thought Leaders
It’s Time for Sean Rad to Leave Tinder. For Good.
Sean Rad is a skilled entrepreneur and visionary, but he has proven too often he isn't right for a larger, high-profile role.
Building a Business
What the Death of My Teacher and Friend Taught Me About Mentorship
You never really lose a truly good mentor, even when you lose a truly good friend.
Building a Business
11 Ways to Keep Your Press Releases From Being Ignored
What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
Marketing
4 Ways to Market Your Business for Free
There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
By Aaron Goodin
Building a Business
How to Avoid Journalists’ 5 Worst Pitching Peeves
PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
By Beki Winchel
Building a Business
5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
Building a Business
Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press
A senior vice president said the company should hire investigators to expose details of critics' private lives.
Marketing
If You Want to Land a TV Spot, Know It’s All About Timing
Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Marketing
Steer Clear of These Tricks Journalists Use to Loosen Your Lips
Be savvy in your interactions with reporters. Your reputation is at state.
By Joan Stewart