Media Companies

Marketing

5 Ways to Get on the Media's Good Side (and Stay There)

When you're trying to make a name and a mark for yourself and your business, it's really important to get on the media's good side — and stay there.

Social Media

Is There Still a Need for Press Releases When Newspapers Are Going Extinct?

The traditional concept of "press" may have changed between the 20th and 21st centuries, but the time-proven value of a press release crafted specifically with the current marketplace in mind is still very much on trend and in fashion.

Social Media

Modern Media, the Internet and Jury Duty — Is it Possible to Have a Fair Trial?

Is it naive to think there's a chance for impartiality when picking jurors?

Operations & Logistics

4 Reasons Your PR Campaign Isn't Driving Sales — and How to Fix Them

Media coverage can be lucrative, but you need to employ the right strategies.

Growing a Business

This is the Biggest Factor Holding Companies Back From Media Coverage — and 3 Ways to Fix It

Once you get past this, you'll find getting coverage is easier.

Operations & Logistics

How to Respond When You're the Target of Bad Press

You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.

Starting a Business

Launching a New Media Company? Here are 7 Things to Know Before the Camera Starts Rolling

Preparation provides a valuable leg up when making a name in the crowded media business.

Thought Leaders

5 Media Strategies Every Entrepreneur Needs to Know

Share your brand's message more effectively by preparing with these strategies ahead of time.

News and Trends

AI Journalism on a Rise: The Convergence of Media and Tech

A World Association of News Publishers report "Gauging Generative AI's impact on newsrooms" found out that 49 per cent of newsrooms are actively working with generative AI tools such as ChatGPT.

Marketing

Why Local Media is the Secret to Getting Free PR

The most important thing your company can do is reach out to local media in the city you're attending.

Growth Strategies

Sweden-Based Digital Magazine Puts Spotlight On Diversity, Equity, and Inclusion in Business with Its New Expert Panel Discussion

Brainz Magazine is a highly regarded online digital magazine in Stockholm, Sweden, poised to be at the forefront of relevant discussions, offering insightful perspectives and thought-provoking content to its readers

Growing a Business

How Paid Media Can Increase Your Brand's Value

In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.

Thought Leaders

Space Stories: A Startup Made of Artists, Scientists, and Ex-Government Officials

Americans became more interested in UFOs after the pentagon published an official report on unidentified aerial phenomena in 2021. And now, the media team trusted with releasing the first official military footage of UFOs to the public is now taking investors.

Diversity

'I Don't Accept Bullshit Like That': This Executive Director's Family Doesn't Support Her Work, But She Won't Stop Fighting for Underrepresented Creators

Executive director of Free the Work Pamala Buzick Kim isn't afraid to have the hard conversations that drive long-term change.

Social Media

3 Solid Business Reasons to Avoid Marketing on Twitter

When you choose a social media platform, you need to focus on where your customers are.