The start-up is slated to launch in a few months. She will remain at her current role at The Huffington Post, while Thrive Global will have a separate team.
Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a media pro.