Merchandising

3 Ways Visual Merchandising Is a Retailer's Secret Weapon to Win The Holidays

Engage more with customers, solidify your brand presence and make your sales goals as you round out 2020.

Nichole Simms

· 7 min read

Should You Compete With (and Potentially Kill) Your Own Business?

Adam Schwartz's t-shirt company was struggling. Instead of saving it, he built something new -- and better.

Jason Feifer

· 4 min read

5 Sales Lessons From Vendors Hawking World Series Merch Outside Fenway Park

Here's what these master marketers have learned in the trenches.

Patrick Carone

· 3 min read

What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.

Nissin, the Japanese maker of instant noodles, which first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.

Stephen J. Bronner

· 4 min read

Tesla Launches a $1,500 Surfboard

Only 200 boards were made available, and they sold out almost immediately.

Matthew Humphries

· 2 min read

Elon Musk Says He'll Sell Lego-Like Bricks Made of Tunnel Rock

The Boring Company finds something profitable to do with all that waste rock from digging tunnels.

Matthew Humphries

· 2 min read

Elon Musk Has Found a Creative Way to Fundraise for His Newest Company

The serial entrepreneur has given his pet project a head start, thanks to some hats.

Stephen J. Bronner

· 2 min read

What the Band 'Fall Out Boy' Taught Me About Growing a Business

Lessons in marketing innovation from a rock band and how they can help your business grow.

Chris Cornell

· 5 min read

With $40 Million in Fresh Funding, Tastemade Is Building a Digital Food Dynasty

To date, the online video network focused on food, travel and lifestyle-related content, has raised $80.3 million.

Geoff Weiss

· 4 min read

This Designer Water-Bottle Startup Is Making Millions Thanks to a Shrewd Merchandising Strategy

BKR water bottles are sold on the beauty floors of department stores internationally, and marketed as fashion accessories.

Geoff Weiss

· 5 min read

Daniel Bukszpan

· 5 min read

5 High-Powered Animal Celebrities Who Earn More Than You Do

In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.

Laura Entis

· 6 min read