Merchandising

News and Articles About Merchandising

Paris' Madeleine & Gustave Is the Epitome of a Calm, Cool and Collected Retail Space
Marketing Bootcamp

Paris' Madeleine & Gustave Is the Epitome of a Calm, Cool and Collected Retail Space

Bolanile Maté of Be Better Paris explains how this French home furnishings store combines ambiance and interaction to make customers stay.
Erin Schultz
With $40 Million in Fresh Funding, Tastemade Is Building a Digital Food Dynasty
Radicals & Visionaries

With $40 Million in Fresh Funding, Tastemade Is Building a Digital Food Dynasty

To date, the online video network focused on food, travel and lifestyle-related content, has raised $80.3 million.
Geoff Weiss
This Designer Water-Bottle Startup Is Making Millions Thanks to a Shrewd Merchandising Strategy
Radicals & Visionaries

This Designer Water-Bottle Startup Is Making Millions Thanks to a Shrewd Merchandising Strategy

BKR water bottles are sold on the beauty floors of department stores internationally, and marketed as fashion accessories.
Geoff Weiss
The Marketing, Merchandising and Mainstreaming of 'Fifty Shades of Grey'
Marketing Bootcamp

The Marketing, Merchandising and Mainstreaming of 'Fifty Shades of Grey'

How businesses and big box stores are planning to cash in.
Daniel Bukszpan
5 High-Powered Animal Celebrities Who Earn More Than You Do
Marketing Bootcamp

5 High-Powered Animal Celebrities Who Earn More Than You Do

In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
Laura Entis
Sochi Organizers Did a Terrible Job Stocking Olympic Souvenirs
Technology

Sochi Organizers Did a Terrible Job Stocking Olympic Souvenirs

Olympic spectators are grumbling that Sochi merchandise is both hard to come by and severely overpriced at this year's Games.
Geoff Weiss
Spotify Musicians Can Now Sell Merchandise on Their Artist Pages
Marketing Bootcamp

Spotify Musicians Can Now Sell Merchandise on Their Artist Pages

Hoping to improve its artist relations, Spotify is letting musicians sell merchandise through their profile pages without taking a commission.
Nina Zipkin
7 Tips to Create Winning Window Displays
Starting a Business

7 Tips to Create Winning Window Displays

How to design windows that will command attention and lure shoppers into your store.
Jane Porter
7 Layout Secrets of the Big Retail Chains
Starting a Business

7 Layout Secrets of the Big Retail Chains

The right design and displays can steer customers to more merchandise and keep them shopping longer.
Carol Tice
A Lesson in Growing Your Brand from the 'Pawn Stars'
Marketing Bootcamp

A Lesson in Growing Your Brand from the 'Pawn Stars'

Here's a look at the many ways the stars of 'Pawn Stars' have leveraged their fame.
Carol Tice