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Merchandising

Problem Solvers

Should You Compete With (and Potentially Kill) Your Own Business?

Adam Schwartz's t-shirt company was struggling. Instead of saving it, he built something new -- and better.

5 Sales Lessons From Vendors Hawking World Series Merch Outside Fenway Park

Here's what these master marketers have learned in the trenches.

What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.

Nissin, the Japanese maker of instant noodles, which first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.

Tesla Launches a $1,500 Surfboard

Only 200 boards were made available, and they sold out almost immediately.

Elon Musk Says He'll Sell Lego-Like Bricks Made of Tunnel Rock

The Boring Company finds something profitable to do with all that waste rock from digging tunnels.

More From This Topic

Elon Musk

Elon Musk Has Found a Creative Way to Fundraise for His Newest Company

The serial entrepreneur has given his pet project a head start, thanks to some hats.
Grow Your Business

What the Band 'Fall Out Boy' Taught Me About Growing a Business

Lessons in marketing innovation from a rock band and how they can help your business grow.
Digital Media

With $40 Million in Fresh Funding, Tastemade Is Building a Digital Food Dynasty

To date, the online video network focused on food, travel and lifestyle-related content, has raised $80.3 million.
Merchandising

This Designer Water-Bottle Startup Is Making Millions Thanks to a Shrewd Merchandising Strategy

BKR water bottles are sold on the beauty floors of department stores internationally, and marketed as fashion accessories.
Celebrities

5 High-Powered Animal Celebrities Who Earn More Than You Do

In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
Technology

Sochi Organizers Did a Terrible Job Stocking Olympic Souvenirs

Olympic spectators are grumbling that Sochi merchandise is both hard to come by and severely overpriced at this year's Games.
Technology

Spotify Musicians Can Now Sell Merchandise on Their Artist Pages

Hoping to improve its artist relations, Spotify is letting musicians sell merchandise through their profile pages without taking a commission.
Starting a Business

7 Tips to Create Winning Window Displays

How to design windows that will command attention and lure shoppers into your store.
Starting a Business

7 Layout Secrets of the Big Retail Chains

The right design and displays can steer customers to more merchandise and keep them shopping longer.