Mobile Apps

Apps

Decoding the Maze of Metrics in the App Economy

DAU, MAU, downloads, usage, open rate, retention -- these terms can sound like a foreign language to those new to the app space.
Employee Benefits

3 Ways Corporate Heavyweights Are Improving Employee Retention by Prioritizing Maternity Healthcare

Partnerships with specialty providers diversify the life-changing benefits available to employees.
Mobile Apps

3 Steps You Need to Take to Build an App That Will Boost Your Business's Value

Think about Domino's app, which exists solely to connect hungry customers with hot pizzas.
Mobile Apps

8 Secrets to Growth and Retention for Your App

Out of the millions of apps in the app store, only several thousand will acquire a sustainable user base and consistently get traffic.
Mobile Apps

Want to Create an Indispensable Mobile App? Do This!

As an app developer, you should be asking yourself: "How does this improve lives?"
Apps

How to Sell Apps: Handling Common Objections

There is no point in sugarcoating it: sales is synonymous with rejection.
Mobile

Hulu's Updated Mobile App Sucks, and It's a Good Reminder for Us All

The streaming service decided to prioritize flashiness above usability.
Amazon

Enjoy Those 'Actually Free' Amazon Apps While You Can

As of May 31, Amazon will no longer accept new app and game submissions for the Underground Actually Free program. It shuts down completely in 2019.
Productivity Tools

7 Apps Boosting My Productivity to New Levels

From listmaking to tracking emails and digitally dog-earing pages for later reading, a new set of tools is helping me take care of my business more efficiently in 2017.
Mobile Apps

6 Reasons Why You Should Launch a Mobile App for Your Business -- and 3 Reasons Why You Shouldn't

Mobile is the next great digital frontier, but is your business truly ready to reap its benefits?
Apps

6 Tips and Tricks to Get the Most Downloads for Your App

App store optimization is the most cost-effective method to organically increase your installs.
Apps

How Can App Makers Improve Revenue and Keep Users Engaged?

The CEO of AppNext provides clues to the future of apps.
Mobile Apps

How to Increase Mobile App Engagement With Push Notifications

The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.
Mobile Apps

The Top 5 Myths of Mobile Apps -- And Why Believing Them Will Hurt Your Business

The question is no longer "Should I have an app strategy?" but rather "What do apps mean for my business?"