8 Psychological Insights Into the Brain That Will Improve Your Marketing
The more you know about the human mind, the better you'll be able to sell.
Fear, Heartache and Tragedy Can Actually Be Big Motivators
Use these five strategies to channel the negativity you're feeling, into something positive.
Make More Happen
What the Color of Your Logo Says About Your Company (Infographic)
The Golden Arches just wouldn't communicate the same thing if they were purple.
Train Your Brain to See Better Choices Than Fight-or-Flight
Viewing circumstances in the most plausibly optimistic way possible expands what we see as possible.
5 Psychology Tactics That Will Help Retailers Win Customers' Hearts and Minds
Instead of relying on shock-and-awe tactics this holiday season, here is how businesses should approach their battle for consumers' dollars.
The Inner Game of Entrepreneurship
How to Master Your Inner Game
Boost your self-esteem and your bottom line using these techniques.
6 Common Barriers to Happiness and Productivity for Men
We need to recognize that men are humans, too, and have emotions.
5 Questions to Help You Find Out Why You Really Want to Be an Entrepreneur
Your strongest motivations arise from the things that are the source of your happiness or that protect you from primal fears. Explore them.
8 Tough-Minded Traits That Assure Success
The best estimate of how successful a person will be is how much they are able to endure and overcome.
4 Strategies to Regulate Your Emotions in Stressful Situations
How we handle our emotions in these fraught situations sends powerful clues about how we manage the pressures of leadership.
How to Transform Difficult Employees Into Team Players
The suck-up. The gossip. The underachiever. Every office has one or all of these types. Here are ways to turn them around.
4 Communication Habits That Will Make You and Others Feel Good
'The way we communicate is incredibly predictive of our long-term levels of success,' says psychology researcher Michelle Gielan.
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Entrepreneurs Turn the Classic Theory of Maslow's Hierarchy of Needs on its Head
The psychologist put forth that humans are motivated to fulfill their base needs before they are able to pursue higher-level needs.
Doug and Polly White
This Mind Trick Works Way Better Than Delusional Optimism
It's much easier to sustain the tenacity necessary to succeed when we have sound reasons to believe our ambitious goals are not impossible.
is the study of behavior and the mind. For an entrepreneur, having a grasp on the basic fundamentals of psychology can help connect better to customers and what they want.
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