Psychology

8 Psychological Insights Into the Brain That Will Improve Your Marketing
Marketing Bootcamp

8 Psychological Insights Into the Brain That Will Improve Your Marketing

The more you know about the human mind, the better you'll be able to sell.
Neil Patel
Fear, Heartache and Tragedy Can Actually Be Big Motivators
Psychology

Fear, Heartache and Tragedy Can Actually Be Big Motivators

Use these five strategies to channel the negativity you're feeling, into something positive.
Kelly Bolton
What the Color of Your Logo Says About Your Company (Infographic)
Make More Happen

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford
Train Your Brain to See Better Choices Than Fight-or-Flight
Entrepreneurial Psychology

Train Your Brain to See Better Choices Than Fight-or-Flight

Viewing circumstances in the most plausibly optimistic way possible expands what we see as possible.
Thai Nguyen
5 Psychology Tactics That Will Help Retailers Win Customers' Hearts and Minds
Marketing Bootcamp

5 Psychology Tactics That Will Help Retailers Win Customers' Hearts and Minds

Instead of relying on shock-and-awe tactics this holiday season, here is how businesses should approach their battle for consumers' dollars.
Liraz Margalit
How to Master Your Inner Game
The Inner Game of Entrepreneurship

How to Master Your Inner Game

Boost your self-esteem and your bottom line using these techniques.
Blair Singer
6 Common Barriers to Happiness and Productivity for Men
Psychology

6 Common Barriers to Happiness and Productivity for Men

We need to recognize that men are humans, too, and have emotions.
Megan Bruneau
5 Questions to Help You Find Out Why You Really Want to Be an Entrepreneur
Entrepreneurial Psychology

5 Questions to Help You Find Out Why You Really Want to Be an Entrepreneur

Your strongest motivations arise from the things that are the source of your happiness or that protect you from primal fears. Explore them.
Derek Lidow
8 Tough-Minded Traits That Assure Success
Entrepreneur Mindset

8 Tough-Minded Traits That Assure Success

The best estimate of how successful a person will be is how much they are able to endure and overcome.
Sherrie Campbell
4 Strategies to Regulate Your Emotions in Stressful Situations
Emotions

4 Strategies to Regulate Your Emotions in Stressful Situations

How we handle our emotions in these fraught situations sends powerful clues about how we manage the pressures of leadership.
Harrison Monarth
How to Transform Difficult Employees Into Team Players
Problem Employees

How to Transform Difficult Employees Into Team Players

The suck-up. The gossip. The underachiever. Every office has one or all of these types. Here are ways to turn them around.
Andre Lavoie
4 Communication Habits That Will Make You and Others Feel Good
Communication Strategies

4 Communication Habits That Will Make You and Others Feel Good

'The way we communicate is incredibly predictive of our long-term levels of success,' says psychology researcher Michelle Gielan.
Deborah Mitchell
Entrepreneurs Turn the Classic Theory of Maslow's Hierarchy of Needs on its Head
Make More Happen

Entrepreneurs Turn the Classic Theory of Maslow's Hierarchy of Needs on its Head

The psychologist put forth that humans are motivated to fulfill their base needs before they are able to pursue higher-level needs.
Doug and Polly White
This Mind Trick Works Way Better Than Delusional Optimism
Entrepreneur Mindset

This Mind Trick Works Way Better Than Delusional Optimism

It's much easier to sustain the tenacity necessary to succeed when we have sound reasons to believe our ambitious goals are not impossible.
Thai Nguyen
Psychology is the study of behavior and the mind. For an entrepreneur, having a grasp on the basic fundamentals of psychology can help connect better to customers and what they want.