Psychology

Marketing

The Psychology Secrets Behind Guinness, Apple, and Pringles — And How They Can Work For Your Brand

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

By MichaelAaron Flicker

Entrepreneurship

Everything You’ve Heard About New Year’s Resolutions Is Wrong. Use This Strategy From a Harvard-Grad Psychology Expert Instead.

By Amanda Breen

Entrepreneurs

This Happiness Expert at Harvard Business School Reveals the ‘Big Mistake’ You’re Making — Plus the Money and Career Secrets That Lead to Real Satisfaction

By Amanda Breen

Thought Leaders

Want to Be a Trusted Thought Leader? Use this Psychology Bias to Your Advantage

By Yogesh Shah

Entrepreneurs

13 Behaviors People Find Condescending

From calling people 'chief' to saying you 'actually' like someone's idea, here are some patronizing behaviors to avoid.

By Frances Dodds

Business News

Psychologist Adam Grant Says Paying Employees ‘Extremely Generously’ Can Actually Benefit Employers, Too. Here’s Why.

Higher employee salaries can lead to greater retention, Grant says.

By Sherin Shibu

Thought Leaders

These 2 Overlooked Introvert Superpowers Are the Secret to Strong Leadership and Success, Stanford University Expert Says

Lorraine K. Lee reveals what introverts really have to offer — and how it can help them rise to the top.

By Amanda Breen

Human Resources

You Might Be Offending Your Co-Workers With These Passive-Aggressive Email Phrases — Here’s What to Say Instead

There could be a more diplomatic way to get your message across.

By Amanda Breen

Thought Leaders

Introverts Can Achieve Promotions and Other Professional Wins Despite Not Being the Loudest in the Room — Here’s How

Introverted professionals often have invaluable assets to offer a company — and the key is to show them off.

By Amanda Breen

Entrepreneurs

Struggling With Productivity? You Just Need to Give Yourself Fewer Options.

How reducing decision options can lead to more efficient scheduling and enhanced performance.

By Aytekin Tank

Thought Leaders

Billionaires Jeff Bezos and Elon Musk Are Oldest Children. First-Borns Often Have 2 Leadership Traits That Help Them Succeed in Business.

How did the business leaders' families impact their massive wealth and success?

By Amanda Breen

Thought Leaders

Introvert Warren Buffett Was ‘Terrified’ of Public Speaking. Here’s the Secret That Helps Him Address 40,000 People at the Berkshire Hathaway Annual Meeting.

Even the most successful business leaders can be wary of getting in front of a crowd.

By Amanda Breen

Entrepreneurs

Billionaires Warren Buffett, Bill Gates and Mark Zuckerberg Are All Middle Children — Here’s How It Impacts Success, According to a Psychologist

People who share this spot in the sibling lineup tend to be great negotiators.

By Amanda Breen

Entrepreneurs

You’re Probably Trapped in a Cycle of ‘Obvious Thinking.’ Experts Reveal a Simple Exercise to Break Free and Reach Your Full Potential.

The straightforward technique can help you achieve new levels of creativity.

By Amanda Breen

Entrepreneurs

The Real Reason You Procrastinate and Expert Strategies to Overcoming It

Procrastination is not a time management problem. It's an emotional management problem.

By Jonathan Small

Thought Leaders

Do Your Employees Feel Safe? Here’s How to Create a Psychologically Safe Workplace

As a business leader, it's crucial to foster an environment where your team feels psychologically safe to express themselves.

By Jason Zickerman

Entrepreneurs

Narcissism Can Help You Be Successful — Here’s How to Harness It Without Going Too Far, According to an Ivy League-Trained Psychotherapist

Matt Lundquist, founder and clinical director of TriBeCa Therapy, breaks down the benefits of healthy narcissism.

By Amanda Breen

Thought Leaders

High Performance Psychologist Dr. Michael Gervais Shares the First Rule of Mastery

Stop worrying about what people think of you, start living a life of purpose

By Terry Rice

Side Hustle

I Started a Semi-Passive Side Hustle That Earns $33,000 a Week on Amazon: ‘Selling There Is a No-Brainer’

Dr. Jenny Woo wanted to create a product that would help people connect, and it turned out to be a lucrative one.

By Amanda Breen

Entrepreneurs

This Workplace Expert’s ‘Brainwashing’-Esque Technique Will Help You Get the Raise You Deserve

TEDx speaker and executive coach Henna Pryor reveals how to talk your way into the salary and role you desire.

By Amanda Breen

Entrepreneurs

What’s the Burnt Toast Theory? A Psychologist Explains the Mindset Hack That Can Make You Happier and More Successful.

Dr. Nadia Teymoorian, a psychologist at Moment of Clarity Health Center, breaks down the benefits.

By Amanda Breen

Entrepreneurs

This ‘Clairvoyant’ Thought Exercise Can Help You Make the Right Choice in Just Seconds, Says Google’s Former Chief Decision Scientist

Cassie Kozyrkov, leader in decision intelligence and CEO of Data Scientific, delves into effective decision-making and its role amid the rapid advancement of AI.

By Amanda Breen

Human Resources

These Are the ‘Loneliest’ Jobs in the U.S., According to a New Report

Remote work isn't necessarily the root cause.

By Amanda Breen

Entrepreneurs

The Hidden Cost of Distractions, and How to Short-Circuit Them

Small interruptions have an outsized impact on productivity and creativity, often measured in hours each work day.

By Aytekin Tank

Entrepreneurs

‘Benign Neglect’ Is a Parenting Style That Makes Children More Confident, Experts Say — Here’s How to Do It Right

When practiced effectively, "benign neglect" can foster happiness and independence, paving the path for a child's long-term success.

By Amanda Breen

Thought Leaders

Introverts and Extroverts Both Need Solitude to Do Their Best Work. Here’s Why — and How to Give it to Them.

How to build a company dynamic in which both introverts and extroverts are provided with opportunities to flourish.

By Aytekin Tank

Marketing

Understanding Consumer Behavior Is an Irreplaceable Success Tool — Here’s How to Get Into Your Customer’s Minds.

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your product or service. Knowing how your ideal customer thinks and their buying trends will drastically increase sales in your business.

By Jason Miller