The Secrets to Getting Journalists to Notice Your Pitch
Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
Kim Lachance Shandrow
How to Be the Entrepreneur Reporters Call First
You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.
Start Up Your Day
Study Finds People Think Robots Will Replace Humans at Many Jobs, Just Not Their Own -- Start Up Your Day Roundup
Plus: More than half of startups in the UK say being acquired is their long-term goal.
The 'When' and 'How' of Using PR Correctly
Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More
Anna Schilawski talks about finding creative ways to capture consumers' attention with the help of social media.
The Mistakes That Make a PR Crisis Even Worse
The surest way to turn a problem into a crisis is to pretend there is no problem.
Get the Most Out of Your Marketing Agency in 5 Ways
Hiring a marketing agency is an exciting experience for a business, but don't get overzealous.
Here's How to Write PR Copy That Will Get Your Business Noticed
Here are tips to help you write compelling copy more quickly -- whether for emails, tweets or press releases.
Make More Happen
How Women Leaders Win and Help Others to Do the Same
We can do our best work, forge our own path and challenge everyone to judge us on the results we achieve while still supporting and championing the women around us.
How to Use Crowdfunding to Generate Major PR Buzz
Check out these five examples of startups that leveraged campaigns for news stories, and tips so you can do the same.
Make More Happen
Bragging About Treating Your Team Well Is Always Good PR
Don't be shy about going public when you boost pay or host fun events for your employees.
5 Ways to Spend Money to Make Money
That corner booth at your next trade show could bring more revenue your way.
5 Things Not to Do When Pitching Journalists
From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.
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