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Public Relations

SEO

Local SEO Is a Perfect Match for These 4 Industries

Are you a plumber, lawyer, computer whiz, restaurant owner? Here's why SEO is your path to a potentially big business boost.
Public Relations

How to Boost Your Digital Marketing With PR

Strategies to drive new business should complement -- not replace -- one other because they drive growth symbiotically.
Facebook Marketing

Here's How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
Growth Strategies

Scale-up Secrets From 7-Figure Entrepreneurs

Taking your business to the next level isn't as hard as getting it to make money in the first place.
Public Relations

How Your Public Relations Effort Should Look Like a Military Assault

Content marketing is your "troops on the ground." Your PR "air cover" provides those troops with third-party credibility.
Branding

Safeguarding Your Brand in Trump's Social Media World

The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
Publicity

How to Get the Media Hooked On Your Company

With everyone's products vying for media attention, here's how to get them interested in your company.
Media Coverage

6 Ways to Go Mainstream and Develop Your Brand

Here is how to get the press and influencers to notice you.
Company Culture

Turn Your Staff Into a Sales Force

All companies want motivated employees that bring inspiration and create customer goodwill.
Public Relations

6 Common Mistakes of DIY Public Relations

If you want to do you own PR, you can. But avoid these six rookie errors.
Entrepreneur Network

This Entrepreneur Built a Cosmetics Startup, Sold It, Then Founded a PR Firm

Jessy Fofana co-founded a company that was eventually sold to Ecko before building a PR firm while freelancing.
Pitching

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.
Social Media

'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make

If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.
Leadership

3 Signs It's Time to Fire the Boss

Firing an executive is sure to create anxiety but sometimes you have no alternative except to push past your fears and make a change.