Public Relations

Press Coverage

5 Insights About the Media That Every Marketer Should Know

Unless you've been arrested, reporters aren't interested in your company. Once you understand that, you can make a plan.
Crisis Management

If a PR Crisis Happens to Your Company, Will You Know What to Do? 5 Tips.

If the time comes when you and your company are in a bad spot, having done some advance planning will help.
Public Relations

5 Ways to Land Media Coverage for Your Startup Without Hiring a PR Firm

Make friends with journalists, and have a story to tell.
Television

6 Rules for Acing Your First TV Appearance

Get it right the first time and you won't need luck to get invited back.
Public Relations

Want to Stand Out in a Journalist's Crowded Inbox? There's an App for That.

Technology might be your best friend when it comes to standing out in a sea of boring press releases.
Marketing

Give It Away! 3 Reasons to Create Shareable Content and Distribute It for Free.

Sales-heavy ads are far less engaging to today's audiences than quality, shareable content. What are you doing about that?
Public Relations

Is My Tech Startup Ready for PR?

Getting coverage in the mainstream press is more than just sending a pitch email to a reporter.
Pitching

5 Public Relations Tips to Help You Write a Pitch Someone Will Actually Read

Are you respectful of other people's time and energy?
Publicity

The Simple 4-Step Process for Getting Yourself on TV

Successfully pitching a producer is not nearly as hard as successfully pitching an investor.
Crisis Management

5 Lessons Entrepreneurs Can Learn About Preparing for Crisis Communications

Ubiquitous cell phone cameras mean every embarrassing mistake you or an employee makes is made in public.
Customer Service

6 Ways Your Customer Service Department Can Generate More Revenue

Your customers love you, but are they improving your bottom line?
Marketing

7 Delivery Skills for Public Speaking

Discover smart delivery and strategy tactics and the exercises you can practice so you can improve your speaking skills.
Marketing

How to Communicate Effectively During a Crisis

While you hope to never experience a crisis situation in your business, here's how to be prepared.
Public Relations

When to Spend on PR and When to do It Yourself (or Not at All)

You sold your story to your customers. You can sell it to the media too.
Leadership

5 Leadership Failures That Contributed to the United Fiasco

Every CEO is vulnerable to United-esque PR disaster when their organizations veer from their core values.