Public Relations

3 Questions to Ask Before Hiring a PR Agency
Marketing Bootcamp

3 Questions to Ask Before Hiring a PR Agency

It can be tricky finding the right public relations agency for your startup. Where do you start?
Elliot Tomaeno
5 Ways to Amplify Your Media Coverage
Marketing Bootcamp

5 Ways to Amplify Your Media Coverage

Whenever you have a press mention, keep the party going by sharing that coverage with your shareholders.
Zach Cutler
How to Choose the Best PR Firm for Your Company
Marketing Bootcamp

How to Choose the Best PR Firm for Your Company

Not all agencies are created equally.
Lindsey Groepper
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
Marketing Bootcamp

4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy

The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
Kim Lachance Shandrow
The Secrets to Getting Journalists to Notice Your Pitch
Marketing Bootcamp

The Secrets to Getting Journalists to Notice Your Pitch

Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
Lindsey Groepper
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
Marketing Bootcamp

Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.

General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
Kim Lachance Shandrow
How to Be the Entrepreneur Reporters Call First
Media Interview

How to Be the Entrepreneur Reporters Call First

You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.
Jennifer Jager
Study Finds People Think Robots Will Replace Humans at Many Jobs, Just Not Their Own -- Start Up Your Day Roundup
Start Up Your Day

Study Finds People Think Robots Will Replace Humans at Many Jobs, Just Not Their Own -- Start Up Your Day Roundup

Plus: More than half of startups in the UK say being acquired is their long-term goal.
Lindsay Friedman
The 'When' and 'How' of Using PR Correctly
Marketing Bootcamp

The 'When' and 'How' of Using PR Correctly

Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Lindsey Groepper
Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More
Marketing Bootcamp

Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More

Anna Schilawski talks about finding creative ways to capture consumers' attention with the help of social media.
Entrepreneur Network
The Mistakes That Make a PR Crisis Even Worse
Marketing Bootcamp

The Mistakes That Make a PR Crisis Even Worse

The surest way to turn a problem into a crisis is to pretend there is no problem.
Brett Relander
Get the Most Out of Your Marketing Agency in 5 Ways
Marketing Bootcamp

Get the Most Out of Your Marketing Agency in 5 Ways

Hiring a marketing agency is an exciting experience for a business, but don't get overzealous.
Erik Huberman
Here's How to Write PR Copy That Will Get Your Business Noticed
Marketing Bootcamp

Here's How to Write PR Copy That Will Get Your Business Noticed

Here are tips to help you write compelling copy more quickly -- whether for emails, tweets or press releases.
How Women Leaders Win and Help Others to Do the Same
Make More Happen

How Women Leaders Win and Help Others to Do the Same

We can do our best work, forge our own path and challenge everyone to judge us on the results we achieve while still supporting and championing the women around us.
Jennifer Connelly