3 Questions to Ask Before Hiring a PR Agency
It can be tricky finding the right public relations agency for your startup. Where do you start?
5 Ways to Amplify Your Media Coverage
Whenever you have a press mention, keep the party going by sharing that coverage with your shareholders.
How to Choose the Best PR Firm for Your Company
Not all agencies are created equally.
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
Kim Lachance Shandrow
The Secrets to Getting Journalists to Notice Your Pitch
Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
Kim Lachance Shandrow
How to Be the Entrepreneur Reporters Call First
You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.
Start Up Your Day
Study Finds People Think Robots Will Replace Humans at Many Jobs, Just Not Their Own -- Start Up Your Day Roundup
Plus: More than half of startups in the UK say being acquired is their long-term goal.
The 'When' and 'How' of Using PR Correctly
Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More
Anna Schilawski talks about finding creative ways to capture consumers' attention with the help of social media.
The Mistakes That Make a PR Crisis Even Worse
The surest way to turn a problem into a crisis is to pretend there is no problem.
Get the Most Out of Your Marketing Agency in 5 Ways
Hiring a marketing agency is an exciting experience for a business, but don't get overzealous.
Here's How to Write PR Copy That Will Get Your Business Noticed
Here are tips to help you write compelling copy more quickly -- whether for emails, tweets or press releases.
Make More Happen
How Women Leaders Win and Help Others to Do the Same
We can do our best work, forge our own path and challenge everyone to judge us on the results we achieve while still supporting and championing the women around us.
Starting a Business
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