5 Things to Look for in a PR Agency
A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
10 Experts Tell How to Get Great PR in Just 15 Minutes A Day
Want to spread your news to a journalist? For some reason, these people respond to tweets -- which they'd never do with email.
What to Consider When Evaluating Potential PR Partners
Identifying the right PR firm lies in locating an agency that is affordable and free of conflicts of interest.
Pump up Your PR: Put Some Narrative into Your PR Announcements
Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.
The Resignation of Theranos's COO Is a Major Bid for Atonement
Ramesh 'Sunny' Balwani has long been a key figure at the company and one of the closest confidants of the company's founder and CEO, Elizabeth Holmes.
5 Ways to Get Media Coverage as a Startup
Breaking news at your company? Who ya gonna call?
How to Find and Approach the Right Reporters
Why pay for an ad when you can get immediate, widely read coverage in the media?
The 'Entrepreneur's Obligation': Investing in Your Startup Ecosystem
Helping local small businesses isn't just the right thing to do. It's good for business.
This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes
Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
How to Get Noticed in Today's Crowded Business Environment
Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
The Right and Wrong Way to Write Useful Thought Leadership Content
People don't want to read about how great you are, they want to read about how they can become great.
PR Expert: Social Media Has Obliterated Traditional Public Relations
Victoria Kent talks about the changing landscape of her profession in this video interview with C1 Revolution.
4 Tips on Writing Guest Articles Without Ruffling Editors' Feathers
Give value to your brand by careful crafting of an article that offers valuable opinions and advice to a wide audience.
Reporters Don't Take Orders and Other PR Truths
Getting media attention is a challenge. Dictating the result if you succeed is impossible.
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