Why the PR Industry Must Become More Data Focused
Chief marketing officers in other industries are mulling tremendous troves of data. Why not PR firms?
7 Ways to Get PR Before You Can Afford to Hire a PR Manager
Add media attention to that list of startup essentials you have to get done, even if you have to learn as you go.
You Just Got a Bad Media Review. Now, What?
First, take a deep breath. Then ask your fans for their help.
5 Things to Look for in a PR Agency
A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
10 Experts Tell How to Get Great PR in Just 15 Minutes A Day
Want to spread your news to a journalist? For some reason, these people respond to tweets -- which they'd never do with email.
What to Consider When Evaluating Potential PR Partners
Identifying the right PR firm lies in locating an agency that is affordable and free of conflicts of interest.
Pump up Your PR: Put Some Narrative into Your PR Announcements
Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.
The Resignation of Theranos's COO Is a Major Bid for Atonement
Ramesh 'Sunny' Balwani has long been a key figure at the company and one of the closest confidants of the company's founder and CEO, Elizabeth Holmes.
5 Ways to Get Media Coverage as a Startup
Breaking news at your company? Who ya gonna call?
How to Find and Approach the Right Reporters
Why pay for an ad when you can get immediate, widely read coverage in the media?
The 'Entrepreneur's Obligation': Investing in Your Startup Ecosystem
Helping local small businesses isn't just the right thing to do. It's good for business.
This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes
Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
How to Get Noticed in Today's Crowded Business Environment
Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
The Right and Wrong Way to Write Useful Thought Leadership Content
People don't want to read about how great you are, they want to read about how they can become great.
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