Public Relations

10 Principles for Creating an Effective Public Relations Plan
Public Relations

10 Principles for Creating an Effective Public Relations Plan

Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.
Craig Cincotta
From 'the Horse's Mouth': What Editor Feedback Can Teach You
Writing

From 'the Horse's Mouth': What Editor Feedback Can Teach You

Always be graceful in response to criticism or a rejection, even if you're not feeling it.
Craig Corbett
8 Etiquette Tips to Stay on the Good Side of the Media
Media Coverage

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Craig Corbett
3 Essentials for Creating an Effective PR Campaign
Content Marketing

3 Essentials for Creating an Effective PR Campaign

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Craig Corbett
4 Ways CEOs Can Create an Effective PR Strategy
Public Relations

4 Ways CEOs Can Create an Effective PR Strategy

Step up, speak up and create your own media. If nobody pays attention, get help.
Ayodeji Onibalusi
The 3 Rules for a Publishable Op-Ed
Public Relations

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Derek Newton
12 Ways to Land Media Coverage Without a Press Release
Public Relations

12 Ways to Land Media Coverage Without a Press Release

The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
Renée Warren
The 5 Answers You Need Before Hiring a PR Agency
Marketing Bootcamp

The 5 Answers You Need Before Hiring a PR Agency

There are countless benefits to engaging with the media, if you have confidence in who is making the introductions.
Craig Corbett
Strategically Discussing Strategy
Run a Better Business

Strategically Discussing Strategy

Be truly strategic and limit your use of the word to the cases where it means something.
Alex Slater
What You Can Learn From Microsoft's 3 Recent Public Blunders
Take It From The Pros

What You Can Learn From Microsoft's 3 Recent Public Blunders

Some PR gaffes could have been avoided through a better understanding of company values.
Nina Zipkin
Got a Burning PR or Social Media Question? Ask Our Expert Kristina Libby.
Ask the Expert

Got a Burning PR or Social Media Question? Ask Our Expert Kristina Libby.

She is looking to answer your nagging questions, including those focused on PR, social media, promotion and building a brand.
Andrea Huspeni
Don't Let 'Stealth Mode' Sink Your Startup
Marketing

Don't Let 'Stealth Mode' Sink Your Startup

If you want investors, partners or customers to notice you, they have to know you exist.
Zach Ferres
How to Recover From a Major Online Blunder
Take It From The Pros

How to Recover From a Major Online Blunder

Digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be very damaging to your bottom line and business vitality.
Derek Newton
Disney Faces PR Crisis, Risk of Legal Action After Gator Attack
Disney

Disney Faces PR Crisis, Risk of Legal Action After Gator Attack

Several legal experts differed in their assessments of Disney's potential legal liability in the attack, but most agreed the company would have a strong impetus to quickly settle any case.
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