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Public Relations

Media Coverage

6 Ways to Go Mainstream and Develop Your Brand

Here is how to get the press and influencers to notice you.
Company Culture

Turn Your Staff Into a Sales Force

All companies want motivated employees that bring inspiration and create customer goodwill.
Public Relations

6 Common Mistakes of DIY Public Relations

If you want to do you own PR, you can. But avoid these six rookie errors.
Entrepreneur Network

This Entrepreneur Built a Cosmetics Startup, Sold It, Then Founded a PR Firm

Jessy Fofana co-founded a company that was eventually sold to Ecko before building a PR firm while freelancing.
Pitching

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.
Social Media

'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make

If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.
Leadership

3 Signs It's Time to Fire the Boss

Firing an executive is sure to create anxiety but sometimes you have no alternative except to push past your fears and make a change.
social media hacks

How to Develop a Social Media-Crisis Strategy

It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
Branding

3 Brand Building Secrets From Beauty Expert Michelle Phan

Remember, you're a human being, not a collection of images and posts.
Social Media Marketing

Your Hashtag and Your Brand Go Hand in Hand

Social media campaigns fail all the time. The culprit? Hashtags are too often just an afterthought.
Public Relations

7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm

Your PR firm will be a creative engine for your company, once you have built a productive relationship.
Public Relations

Why 'Dancing With the Stars' Should Replace Ryan Lochte -- With Me

Bringing the embattled Olympic swimmer onto the show is a shameless attempt to boost ratings.
Marketing

5 Tiny PR Hacks to Boost Your Startup's Exposure

These PR hacks will work for you because they're not focused on you, they're focused on the journalists you're targeting.