Public Relations

How a Small-Time Texan Plumber's Truck Ended Up in the Hands of Syrian Extremists
Legal

How a Small-Time Texan Plumber's Truck Ended Up in the Hands of Syrian Extremists

Texas resident Mark Oberholtzer has filed a $1 million suit, citing 'shock, fear, anxiety, mental anguish, humiliation and degradation.'
Geoff Weiss
7 Things Reporters Wish PR Pros Would Do
Marketing Bootcamp

7 Things Reporters Wish PR Pros Would Do

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk
Marketing Bootcamp

Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk

Stylists at BLO/OUT Blow Dry Bar are trimming more than just hair. They're cutting out the chit chat, too. Here's why.
Kim Lachance Shandrow
5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign
Marketing Bootcamp

5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign

You don't need to write the five-figure check to sign up for professional PR services.
Craig Corbett
Amazon Has Literally Gone Bananas
Amazon

Amazon Has Literally Gone Bananas

The e-tailer is getting fruity with a potassium-packed publicity stunt.
Kim Lachance Shandrow
3 Fast Steps to Help You Get to Market -- Right Now
How to Start a Business

3 Fast Steps to Help You Get to Market -- Right Now

When you need to get your idea to market right away, here are three services you'll want to remember.
Derek Newton
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
Marketing Bootcamp

Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.

The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
Scott Willyerd
7 Ways to Determine Who on Your Team Could Speak for the Company
Marketing Bootcamp

7 Ways to Determine Who on Your Team Could Speak for the Company

The ideal spokesperson is the person on your staff who is always talking positively about the company already.
Adam Fine
5 Criteria Journalists Use to Judge If Your Company is Newsworthy
Public Relations

5 Criteria Journalists Use to Judge If Your Company is Newsworthy

That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Craig Corbett
Tinder CEO Sean Rad Makes Veiled Threat to Vanity Fair Reporter Ahead of IPO
Tinder

Tinder CEO Sean Rad Makes Veiled Threat to Vanity Fair Reporter Ahead of IPO

The off-color comments come just days before the Match Group, Tinder's parent company, plans to raise a reported $466 million in its IPO.
Geoff Weiss
It's Not Rocket Science: 4 Secrets Behind Good PR for Startups
Ready To Launch

It's Not Rocket Science: 4 Secrets Behind Good PR for Startups

Demystifying public relations for early-stage companies
Rebecca Hasulak
The Only Real PR Challenge You Have Is Your News Interests No One
Press Coverage

The Only Real PR Challenge You Have Is Your News Interests No One

Forget trying to persuade jaded journalists to pay attention to you and work harder to get your news directly to your potential customers.
Bob Geller
Create Your Own Celebrity Status Using Social Media
Make More Happen

Create Your Own Celebrity Status Using Social Media

These days, image is everything, and the proper use of Facebook and Twitter is more important than ever for entrepreneurs.
Kim Walsh-Phillips
5 Tricks to Strengthen Your Content Marketing
Marketing Bootcamp

5 Tricks to Strengthen Your Content Marketing

Know what types of media and public relations strategies work the best to get the word out about your startup.
Hampus Jakobsson